Global Brand Marketing
O-I makes most of the world’s glass bottles and jars. But brand managers have been shifting to plastic, destroying O-I’s market share along with the health of our planet. The “Glass Is Life” campaign emerged from a subconscious love for glass to become a global sensation, targeting brand managers and their consumers.
OppenheimerFunds developed an app for its financial advisors to use when discussing the opportunities available in developing countries to investors.
Auto Trader built a mobile festival guide and gaming app to enhance its sponsorship of the U.K’.s Goodwood Festival of Speed.
TONI&GUY, a global leader in salons and hair styling education, created an iAd to showcase the different hairstyles it uses to transform men and women around the world.
Coca-Cola developed a mobile browser and data top-up program to engage with Brazilian teenagers.
Hotels.com used sophisticated tracking and segmentation strategies to successfully launch its Android and iOS app in 42 countries in 2011.
Colgate used location-based technologies to connect with attendees at the Maha Kumbh Mela spiritual gathering in India and educate them about the benefits of oral hygiene.
The goal of Orabrush’s YouTube video campaign was to drive demand for the product among consumers and retailers by increasing awareness through educational and entertaining online videos. This successful campaign has generated nearly 40 million YouTube channel views and over 163,000 subscribers.
Hungry Lion used integrated mobile solutions to engage and educate potential customers as well as to build brand awareness and drive traffic to its locations.
Li-Ning, a popular Chinese athletic company, debuted a new app to encourage and reward people for walking around their cities.
Mahou-SanMiguel designed a penalty shoot-out game to promote the brand’s sponsorship of top-ranked Spanish soccer teams.
For the first time in history, 50 percent of the global population lives in cities. While this is a major business opportunity for IBM, there are many challenges to overcome. The solution was a modern educational program aimed to elevate the practice of city leadership, the role of IBM within it, and the value it creates for citizens.
Garanti Bank’s iGaranti app offers its consumers many different financial services, including the option to use a virtual wallet for online and offline transactions.
Garanti Bank’s iGaranti app contains a feature that provides users with personalized deals and offers based on their shopping and spending habits.
IndiaMART is a company that handles over $1.5 billion in sales each year, and needed to simplify the way it managed the buyers and suppliers to improve the process for all parties involved.
The Istanbul Shopping Fest launched an integrated digital promotion campaign in several countries.
Swiss bank PostFinance made a successful foray into the digital goods market with the development and launch of an iTunes credit-purchasing functionality for its mobile banking app.
The iWee app was developed to help men monitor their urinary health and make it easier for their doctors to diagnose prostate issues.
Coca-Cola was the first brand to use cross-mobile integration to create new experiences for mobile users.
Kia Motors created the world’s biggest mobile ad campaign for cars to raise brand awareness for its Kia Cee’d car and to drive consumer engagement across 16 European markets, in 14 languages.