Fee-Based Compensation

1234 >>

Maximizing Video Production Spend: Influencers and Crowdsourcing

Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Maximizing Video Production Spend: Influencers and Crowdsourcing

In this presentation, Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Marketing Procurement: Similar but Different?

This white paper from Decideware examines how procurement executives can help manage marketing spend.

Featured ANA Research: Trends In Agency Compensation

Triennially for the past 48 years, the ANA has fielded a comprehensive agency compensation trend survey among client-side marketers. The 16th edition of the survey included questions on methods of compensation, the use of performance incentives, and the management of agency compensation.

What’s New in Agency Compensation

David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.

What’s New in Agency Compensation

David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.

Time to Change the Game: Perspectives on Agency Relationship Management Challenges

Michael Farmer, chairman, Farmer & Company, LLC, shared his thoughts on the state of the client/agency relationship today.

Time to Change the Game: Perspectives on Agency Relationship Management Challenges

Michael Farmer, chairman, Farmer & Company, LLC, shared his thoughts on the state of the client/agency relationship today.

The Marriage of Scopes of Work and Agency Compensation

Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.

The Marriage of Scopes of Work and Agency Compensation

Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.

Sign of the Times

ANA’s first global agency compensation study reveals that fees now dominate. The study uncovered new insights into how marketers structure and manage compensation with their agency partners.

Agency Compensation: What's New and What's Next?

This ANA Insight Brief discusses the latest agency compensation trends, including ANA survey research about compensation on the global level. Read about the economic state of agencies today and simple steps for implementing value-based agency compensation. A case study from Jockey International demonstrates how accountable compensation can elevate the client-agency relationship.

Merck’s New Approach to Agency Compensation

Eliana Goncalves, global marketing procurement, Merck, discussed how Merck used an external tool to change its agency compensation methodology.

Merck’s New Approach to Agency Compensation

Eliana Goncalves, global marketing procurement, Merck, discussed how Merck used an external tool to change its agency compensation methodology.

Global Agency Compensation Trends and Practices

David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.

Global Agency Compensation Trends and Practices

David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.

Key Findings: 2012 Global Agency Compensation Survey

This Key Findings Report includes topline findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.

PowerPresentation: 2012 Global Agency Compensation Survey

This collection of data charts represent findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.

Research Report: 2012 Global Agency Compensation Survey

This Research Report includes findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.

PowerPresentation: Q3 Member Benchmarking Survey Results

This collection of data charts represent findings from the ANA's 2011 Q3 Member Benchmarking survey. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.

1234 >>

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help