Joanne Davis, President, Joanne Davis Consulting, helps you understand the differences between agency P&Ls and marketer P&Ls, learn what motivates agencies, learn the pros and cons of difference agency compensation models, and discover some tips for more effective agency compensation in this webinar video.
This study underscores the phenomenal growth in digital marketing spending that has escalated over the last half of this decade as well as the growing role this discipline is playing in marketers' overall marketing strategies for their brands.
This research report draws on survey research conducted throughout 2009 and also highlights "hot" topics to marketers such as brand building, newer media, agency evaluations, marketing accountability, agency holding companies, global marketing, agency audits, and hourly rates.
Industry experts discussed a number of issues surrounding trends in digital agency compensation including agency engagement and the changing digital landscape.
Eve Reiter and Sal Vitale at American Express discussed ways to continue evolving the role of agency relations and procurement and presented best practices for 2010 planning.
Rich DelCore, Finance Director, Global Marketer, P&G, led a discussion about P&G's new agency compensation model—the Brand Agency Leader (BAL).
The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day - Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.
The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day, Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.
Three experts—Robert Cauley of Beekman Associates, Neal Grossman of TBWA/Chiat/Day Los Angeles, and Penny Wong of PepsiCo Inc.—discussed how to determine agency compensation and touch on issues including salary definitions, management fees and finding alignment between advertisers and agencies.
David Lubars is chairman and chief creative officer of BBDO North America. As he sees it, his job is to help BBDO maintain its brilliance in traditional mediums, but also create extraordinary things for clients in mediums yet to be defined.
The CEO of TBWA Neal Grossman along with two other panelists explore fair agency compensation from three vantage points: client, agency, and compensation consultant. Topics of the discussion include compensation methodologies, appropriate transparency, definitions, hours, salaries, overhead, profit, and direct client expenses.
Paul Smith, Senior Commercial Manager at Masterfoods, led a discussion about agency compensation models that touched on current and historical industry practices, new methods of compensation being adopted, case histories, and more.
In this presentation, Jones Lundin Beals President and CEO Dave Beals explores challenges that must be addressed for value-based compensation--an approach in which the agency fee is established based on the value, not the cost, of the services and work provided by the agency.
This article discusses an exclusive ANA survey that explores value-based client-agency relationships.
In this presentation, Johnson discusses value-based compensation and Anomaly's implementation of this philosophy. Anomaly is a two-year old agency.
In this presentation, Tim Williams of Ignition looks at the benefits of a value-based compensation system. He also provides methods and models that can help make the transition to this system, as well as provides example of how others are making the transition.
These materials provide a guide to understanding direct labor, overhead, and components of cost-plus and labor-based agreements.
This article explores the idea of structuring client/agency relationships as an equal partnership to maximize results.
In the third edition of industry expert Dave Beals’ guidebook on agency compensation, he tackles some of the biggest issues on marketers’ minds today, including value-based, digital, and global agency compensation.