Fee-Based Compensation

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Agency Keynote: The Paradoxes of Agency Remuneration

Jean-Marie Dru, worldwide chairman of TBWA, discussed his call to action for clients and agencies to work together to address agency compensation in a calm and objective manner.

Understanding and Managing Agency Economics

Joanne Davis, President, Joanne Davis Consulting, helps you understand the differences between agency P&Ls and marketer P&Ls, learn what motivates agencies, learn the pros and cons of difference agency compensation models, and discover some tips for more effective agency compensation in this webinar presentation.

Understanding and Managing Agency Economics

Joanne Davis, President, Joanne Davis Consulting, helps you understand the differences between agency P&Ls and marketer P&Ls, learn what motivates agencies, learn the pros and cons of difference agency compensation models, and discover some tips for more effective agency compensation in this webinar video.

Research Report: Digital Marketing Agency Compensation Trends

This study underscores the phenomenal growth in digital marketing spending that has escalated over the last half of this decade as well as the growing role this discipline is playing in marketers' overall marketing strategies for their brands.

Research Report: Top Benchmarks for Marketers

This research report draws on survey research conducted throughout 2009 and also highlights "hot" topics to marketers such as brand building, newer media, agency evaluations, marketing accountability, agency holding companies, global marketing, agency audits, and hourly rates.

Trends in Digital Agency Compensation

Industry experts discussed a number of issues surrounding trends in digital agency compensation including agency engagement and the changing digital landscape.

Taking Agency Management to the Next Level

Eve Reiter and Sal Vitale at American Express discussed ways to continue evolving the role of agency relations and procurement and presented best practices for 2010 planning.

P&G's New Agency Compensation Model

Rich DelCore, Finance Director, Global Marketer, P&G, led a discussion about P&G's new agency compensation model—the Brand Agency Leader (BAL).

Agency Compensation: AAAA Major Compensation Options Analysis

The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day - Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.

Agency Compensation: The Grossman Grid

The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day, Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.

A Practical Guide to Agency Compensation Assessment

Three experts—Robert Cauley of Beekman Associates, Neal Grossman of TBWA/Chiat/Day Los Angeles, and Penny Wong of PepsiCo Inc.—discussed how to determine agency compensation and touch on issues including salary definitions, management fees and finding alignment between advertisers and agencies.

Advertising Financial Management Conference Creative Keynote

David Lubars is chairman and chief creative officer of BBDO North America. As he sees it, his job is to help BBDO maintain its brilliance in traditional mediums, but also create extraordinary things for clients in mediums yet to be defined.

Compensation Model Discussion

The CEO of TBWA Neal Grossman along with two other panelists explore fair agency compensation from three vantage points: client, agency, and compensation consultant. Topics of the discussion include compensation methodologies, appropriate transparency, definitions, hours, salaries, overhead, profit, and direct client expenses.

Compensation Model Discussion

Paul Smith, Senior Commercial Manager at Masterfoods, led a discussion about agency compensation models that touched on current and historical industry practices, new methods of compensation being adopted, case histories, and more.

Value-Based Compensation: The Myths, The Challenges & The Promise

In this presentation, Jones Lundin Beals President and CEO Dave Beals explores challenges that must be addressed for value-based compensation--an approach in which the agency fee is established based on the value, not the cost, of the services and work provided by the agency.

The Future is Now

This article discusses an exclusive ANA survey that explores value-based client-agency relationships.

Agency Compensation: Fresh Ideas and New Approaches

In this presentation, Johnson discusses value-based compensation and Anomaly's implementation of this philosophy. Anomaly is a two-year old agency.

How to Approach a Value-Based Agency Compensation Agreement

In this presentation, Tim Williams of Ignition looks at the benefits of a value-based compensation system. He also provides methods and models that can help make the transition to this system, as well as provides example of how others are making the transition.

The Cost of Doing Business

These materials provide a guide to understanding direct labor, overhead, and components of cost-plus and labor-based agreements.

Advertising, New and Improved

This article explores the idea of structuring client/agency relationships as an equal partnership to maximize results.

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