Integrated marketing communications
Content Marketing at Kraft Foods
Julie Fleischer, director, CRM content strategy and integration at Kraft Foods, Inc., discussed how Kraft’s content marketing platform delivers branded content to their audience via six Kraft-owned channels.
Content Marketing Institute: Trends and Best Practices in Content Marketing
Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.
Content Marketing Institute: Trends and Best Practices in Content Marketing
Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.
Gillette Frightens Consumers with "The World’s Scariest Shave"
Brian Cronk, VP, group director, strategy, Carat USA, discussed how Gillette got disposable razor users to switch to the Fusion ProGlide by frightening them with “The World’s Scariest Shave” campaign.
Domtar Case Study: Relaunching a Brand, Crushing Convention
Kathy Wholley, director of advertising & communications, Domtar Fine Paper, and Matt Ferguson, managing partner, Eric Mower & Associates, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation
Domtar Case Study: Relaunching a Brand, Crushing Convention
Kathy Wholley, director of advertising & communications, Domtar Fine Paper, and Matt Ferguson, managing partner, Eric Mower & Associates, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation
Mars U.S.: Best Practices on Integrating Communications Plans
Lisa Smith, marketing competencies director, Mars U.S., and Carole Walker, director, integrated marketing communications, Mars U.S., shared Mars' strategy for integrating their communications plans.
Promotion Marketing Association: Integrated Marketing Discussion
Bonnie Carlson, president, Promotion Marketing Association (PMA), discussed the PMA's efforts to better promote and understand integrated marketing.
Final Say: Advice to Ponder in 2009
Kick off 2009 with these timeless insights from marketers at Hewlett-Packard, MasterCard Worldwide, Liberty Mutual Group, and Nestlé USA.
How Do You Engage with Your Consumers?
Representatives from Verizon and Campfire presented a case study on their integrated marketing campaign for Verizon's high-speed broadband service, which combined traditional marketing with social media, block party events, and a television show featuring the product.
A "New" Integrated Marketing Communication Approach for a New Marketplace
Often referred to as the "Father of Integrated Marketing," Northwestern University's Don Schultz has authored 13 books on marketing, including the ANA's Measuring Brand Communications ROI. In this presentation, he introduced new analytical methodologies to help marketers catch up to the integrated world that their customers are already living in.
Find That Common Ground
In this interview, Jeffrey and Bryan Eisenberg provide their insights on using language and tone to create a successful online marketing campaign.
The Path to Brand Harmony
This article explains how to orchestrate your integrated marketing plan.
Orchestrating Marketing Excellence
The past several years of challenging market conditions have provided a number of valuable lessons learned with respect to business in general.
Advertisers Disappointed With Marketing Integration
These materials share the results of the 2003 ANA/Blueprint survey on managing integrated marketing communications resources.
Sponsorship Marketing Goes Global
The importance of integrating a sponsorship marketing program into your overall marketing plans.
