Interactive
BrightLine: Reaching the Elusive Young Adult Male
In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.
Qualcomm: Born Mobile
Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, Inc., discussed how mobile has become the largest technology platform in human history, and cited examples of how marketers can take advantage of this growing digital sixth sense.
Qualcomm: Born Mobile
Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, Inc., discussed how mobile has become the largest technology platform in human history and cited examples of how marketers can take advantage of this growing digital sixth sense.
Leveraging Geo-Social Data to Unlock Mobile and Local Targeting at Scale
Brett Martin, CEO of Sonar, discussed how Sonar translates geo-social data into rich audience segments.
DPAA: SapientNitro on Interactive and Personalized Digital Signage
FK Funderburke, director of digital merchandising and mobile strategy, SapientNitro, presented two examples at the DPAA 2012 Digital Media Summit in which new technologies for interactive and personalized digital signage have been highly effective for reaching target audiences.
Google’s ‘Hilltop Reimagined’ Mobile Campaign
Mike Glaser, product marketing manager at Google Display, and Jesse Haines, head of marketing at Google Mobile Ads, discussed Google’s overall marketing strategy and approach behind the brand’s “Hilltop Reimagined for Coca-Cola” campaign.
CMOs Seek Solutions
The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.
Digital Place-Based Media Is Everywhere Engaging On-the-Go Consumers
Digital place-based media (DPb) is among the fastest growing media sectors today. For the first half of 2012, DPb media grew by 11.8 percent — more than six times the rate of total measured ad spending.
Using Augmented Reality to Boost Customer Engagement and the Bottom Line
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
Using Augmented Reality to Boost Customer Engagement and the Bottom Line
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
Using Augmented Reality to Boost Customer Engagement and the Bottom Line
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand
Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.
B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand
Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.
HTC Sensation: Bringing Instant Gratification to Advertising
Kyle Acquistapace, partner, director of media & data strategy, Deutsch LA, discussed the launch of HTC’s Sensation 4G mobile phone in June 2011.
HTC Sensation: Bringing Instant Gratification to Advertising
Kyle Acquistapace, partner, director of media & data strategy, Deutsch LA, discussed the launch of HTC’s Sensation 4G mobile phone in June 2011.
Managing Metrics into the Future
As many marketers can attest, online media has not yet reached its full potential as a branding tool, since the metrics used are often inconsistent and confusing. The ANA is teaming up with industry partners to rethink measurement in the digital age.
Activision Builds Buzz and Community Through Gaming and Social Media
Jonathan Anastas, vice president, global head of digital and social media, Activision, discussed how Activision successfully leverages social media to build fans and engagement, and provided details from their most recent and exciting event for the launch of Call of Duty XP.
MillerCoors Case Study
Brittany Tall, digital media manager, MillerCoors, LLC, described the how their new spokesman, Keith Stone, and the “Always Smooth” campaign successfully engaged fans and created an affinity for the Keystone Light brand.
MillerCoors Case Study
Brittany Tall, digital media manager, MillerCoors, LLC, described the how their new spokesman, Keith Stone, and the “Always Smooth” campaign successfully engaged fans and created an affinity for the Keystone Light brand.
OAAA Case Study: Reebok RealFlex
In 2011, Reebok used out-of-home advertising to help educate the public about the benefits of its new RealFlex sneaker.
