The Longitudinal Media Experience Study is a single source, occasion-based monitor of cross-platform media consumption. This presentation details the methodology and key findings from the first wave of research.
The CEO of 60Frames Entertainment, Brent Weinstein, discussed the company's commitment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.
MTV Networks' Bob Picunko, Vice President of Electronic Games & Interactive Products and Monty Sarhan, Vice President of Business & Legal Affairs, provided a 360-degree look at a complex multimedia deal.
Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.
The key to high performance event marketing is establishing a relevant, authentic, value-added experience for your target consumer.
This article explores the impact of video-on-demand and DVRs on advertising and how to use these technologies as marketing tools.
This article provides expert insights on how to lessen risk in luring b-to-b customers with video-on demand.
This article explores strategy creation and execution for the mobile video market.
This article explores the growth of social networking sites (like MySpace) and how marketers can safely take advantage of the new opportunities they bring.
A technology roundtable moderated by Omar Wasow of Blackplanet.com.