Interactive
Longitudinal Media Experience Study
The Longitudinal Media Experience Study is a single source, occasion-based monitor of cross-platform media consumption. This presentation details the methodology and key findings from the first wave of research.
Online Entertainment Content Development — Be Ready for 2008 and Beyond
The CEO of 60Frames Entertainment, Brent Weinstein, discussed the company's commitment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.
MTV Games
MTV Networks' Bob Picunko, Vice President of Electronic Games & Interactive Products and Monty Sarhan, Vice President of Business & Legal Affairs, provided a 360-degree look at a complex multimedia deal.
Convergence and Self-Regulation in 2008
Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.
Bring your Brand to Life with Event Marketing
The key to high performance event marketing is establishing a relevant, authentic, value-added experience for your target consumer.
Meet the Demands of On-Demanders
This article explores the impact of video-on-demand and DVRs on advertising and how to use these technologies as marketing tools.
Attracting Attention
This article provides expert insights on how to lessen risk in luring b-to-b customers with video-on demand.
Changing Channels
This article explores strategy creation and execution for the mobile video market.
Space Race
This article explores the growth of social networking sites (like MySpace) and how marketers can safely take advantage of the new opportunities they bring.
ANA Technology Roundtable
A technology roundtable moderated by Omar Wasow of Blackplanet.com.
