Internet Advertising
The Engagement Project: Ways for Marketers to Win in the New Normal
In this article Google examines the explosion of opportunities for marketers to drive engagement with consumers in an increasingly digital world.
RAPP: Advertising 2020
In this article RAPP examines the evolution of advertising and provides a projection on the state of advertising in the year 2020.
Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program
This report from Balihoo provides marketers with five steps for integrating digital into existing co-op marketing programs.
SAS: Six Tips for Turning Big Data into Huge Insights
In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.
The Marriage of Marketing and Technology: Meet the DMP
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.
The Marriage of Marketing and Technology: Meet the DMP
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.
The Marriage of Marketing and Technology: Meet the DMP
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.
SAS: Mining Big Data to Find New Markets
This paper highlights key learnings provided in a webinar from SAS, McKinsey & Company, and the Harvard Business Review about how big data can produce insights that drive business growth.
Random House Publishing: John Grisham Facebook Case Study
John Pitts, vice president, marketing director at Doubleday (Random House), and Kevin Weafer, vice president, partner relations at Compass Labs, discussed their recent John Grisham Facebook campaign, which was launched alongside his new book The Racketeer.
Random House Publishing: John Grisham Facebook Case Study
John Pitts, vice president, marketing director at Doubleday (Random House), and Kevin Weafer, vice president, partner relations at Compass Labs, discussed their recent John Grisham Facebook campaign, which was launched alongside his new book The Racketeer.
The New Economics of Advertising: It’s All About the Journey
David Edelman, principal at McKinsey & Company, shared recent research about consumer behavior in the path to purchase.
The New Economics of Advertising: It’s All About the Journey
David Edelman, principal at McKinsey & Company, shared recent research about consumer behavior in the path to purchase.
McKinsey & Company: The Coming Era of “On-Demand” Marketing
This McKinsey Quarterly article discusses how emerging digital technologies are personalizing the consumer experience and how companies need to find new ways to offer high-level value in their brand experiences in an on-demand world.
Chango Retargeting Barometer: What Marketers and Agencies Really Think of Retargeting
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
TrueView: Unlocking the Creative Potential of Digital Video
Mark López, head of U.S. Hispanic audience and pan-regional sales at Google, discussed how marketers can use digital video to reach Hispanic consumers.
TrueView: Unlocking the Creative Potential of Digital Video
Mark López, head of U.S. Hispanic audience and pan-regional sales at Google, discussed how marketers can use digital video to reach Hispanic consumers.
How Allstate Leverages Big Data
Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.
DPAA: Travel Case Studies
In this piece DPAA provides three case study examples of successful travel campaigns which utilized digital place-based media.
DPAA: National Geographic Wild Big Cat Week Case Study
In this piece the DPAA highlights the National Geographic Wild Big Cat Week campaign which included digital-place based media, custom branded content, social media, and experiential marketing elements.
