Internet Advertising
What We've Learned: Driving Effective Returns with Digital Media
Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.
What We've Learned: Driving Effective Returns with Digital Media
Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.
What's New in SEO, Social Media, and Mobile Devices
Andreas Ramos, search director, and Matt Smith, senior manager, Acxiom Digital, discussed recent trends in search engine optimization (SEO), social media, and mobile devices.
What's New in SEO, Social Media, and Mobile Devices
Andreas Ramos, search director, and Matt Smith, senior manager, Acxiom Digital, discussed recent trends in search engine optimization (SEO), social media, and mobile devices.
What’s New in SEO, Social Media, and Mobile Devices
Andreas Ramos, search director, and Matt Smith, senior manager, Acxiom Digital, discussed recent trends in search engine optimization (SEO), social media, and mobile devices.
How Intel "Works Smarter" in Mobile Marketing
Beth Lubov Butrymowicz, global media manager, Intel Corporation, discussed how Intel became one of the leaders in the mobile marketing space through its award-nominated "Work Smarter" mobile campaign.
Custom House: Identifying and Targeting Your Key Clients
Custom House, a Western Union company, is a foreign-exchange and international B-to-B payments company based in Canada, which recently began a global expansion to better serve small and medium-sized businesses around the world. Brian Harris, vice president, marketing and product management at Custom House, described how the marketing team developed a 360-degree campaign highlighting the company's key differentiators and value proposition.
Custom House: Identifying and Targeting Your Key Clients
Custom House, a Western Union company, is a foreign-exchange and international B-to-B payments company based in Canada, which recently began a global expansion to better serve small and medium-sized businesses around the world. Brian Harris, vice president, marketing and product management at Custom House, described how the marketing team developed a 360-degree campaign highlighting the company's key differentiators and value proposition.
Winning Strategies with Online Video for B-to-B Marketers
Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Winning Strategies with Online Video for B-to-B Marketers (Brightcove)
Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Winning Strategies with Online Video for B-to-B Marketers (Sun Microsystems)
Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
The Search Dilemma
Knowing the differences between search engine users could lead to more effective online advertising. New research suggests that audience size may not be the only factor worth considering when deciding which search engine to focus your efforts on.
Interview: The Huffington Post's Arianna Huffington
Arianna Huffington, co-founder and editor in chief of The Huffington Post, and Ken Auletta, journalist at The New Yorker discussed online and social media.
Interview: The Huffington Post's Arianna Huffington
Arianna Huffington, co-founder and editor in chief of The Huffington Post, and Ken Auletta, journalist at The New Yorker discussed online and social media.
Utilizing Online Media to Drive Sales: A Dodge Ram Case Study
Steve Larson, account executive at Yahoo!, reviewed a case study showcasing how Chrysler, its agencies, and Yahoo! worked together to drive awareness of the new Dodge Ram truck.
Toward a Bill of Rights for Online Advertisers
Benjamin G. Edelman, assistant professor of business administration at the Harvard Business School, demonstrated how to detect and prevent advertising fraud.
Case Study: Delivery and Verification of Online Video Advertisements
Anthony Rushton, director, Telemetry, discussed how the benefits of adopting independent delivery and verification of online video advertising campaigns helped Reckitt Benckiser to become the largest online video advertiser in the world.
The Seven Critical Elements of Marketing Innovation
Barbara Goodstein, executive vice president, chief innovation officer, chief marketing officer, chief digital officer, AXA Equitable Life Insurance Company, shared seven tips for marketing innovation, based on the success of AXA's MyRetirementShop.com.
Trends and Case Studies from the Marketing Trenches
Christopher Hosford, senior reporter at BtoB magazine/BtoBonline.com, shared insights, evolving trends, and best practices in search and social marketing, direct marketing, and telemarketing. He also presented case studies in these areas.
"It's a 'New Normal' and There's No Going Back..."
Kira Wampler and Gretchen Harding at Intuit outlined principles for building a highly strategic social and word-of-mouth marketing program that drives business growth.
