Internet Advertising

The Top 10 Burning Issues in Digital

Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.

Brown-Forman’s Digital Journey

Ted Hissey, senior vice president, consumer planning, innovation and global marketing services at Brown-Forman Corporation, discussed the company’s digital marketing strategy and organization. Case studies about how Brown-Forman crafted the digital identities of Jack Daniel’s and Southern Comfort were also shared.

Brown-Forman’s Digital Journey

Maximizing Content Through Online Video

Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.

Maximizing Content Through Online Video

Wendy’s Influences Consumer Behavior With Digital Marketing

Brandon Rhoten, director of digital marketing at Wendy’s International, Inc., discussed how Wendy’s calculates the effectiveness of its digital marketing.

Chango: The Facebook Exchange Handbook

In this white paper Chango examines the Facebook Exchange (FBX) as a new display advertising opportunity for marketers.

A Tactical Approach to Content Marketing

This report from MarketingSherpa explores how marketers can create content that accelerates inbound lead quality and conversions.

MarketingSherpa Email Awards 2013: 17 Award Winning Email Marketing Campaigns

MarketingSherpa’s Email Awards 2013 serves as a showcase for the work of B-to-B and B-to-C marketers who go above and beyond expectations, designing email campaigns that increase relevance and boost results.

REI 1440 Project: Responsive Design and Social Media Case Study

Lindsey Turley, digital strategist at BBDO, presented a responsive design and social media case study on REI’s recent “REI 1440 Project.”

REI 1440 Project: Responsive Design and Social Media Case Study

Lindsey Turley, digital strategist at BBDO, presented a responsive design and social media case study on REI’s recent “REI 1440 Project.”

B-to-B Content Marketing: 2013 Benchmarks, Budgets, and Trends for North America

In this piece the Content Marketing Institute and MarketingProfs examine the growing use of content marketing by business-to-business marketers in North America.

100 Content Marketing Examples

In this guide the Content Marketing Institute provides 100 useful content marketing examples from companies of various sizes, locations, and industries.

58 Social Media Tips for Content Marketing

In this reference guide the Content Marketing Institute provides social media tips and best practices for content marketers.

Chango: Search Retargeting Barometer: Why Marketers Are Paying Attention

In this white paper Chango shares insights on how search retargeting (the fastest growing form of retargeting) is used for acquisitions, prospecting, and competitor conquests.