Search Marketing Knowledge Center | ANA

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Search returned: 339 document(s).

  • How Retail Media Plays Offense and Defense for Monster Energy

    Event Recaps   March 19, 2024  

    Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.

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  • E-commerce Quick Win Package

    Quick Wins   March 13, 2024  

    ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.

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  • E-commerce Checklist

    Tools   March 7, 2024  

    Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.

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  • E-commerce Cheat Sheet

    Tools   March 7, 2024  

    Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.

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  • Spin First-Party Data into Advertising Gold

    Webinar Rewinds   March 7, 2024  

    The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.

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  • ROI of Campaigns by Medium

    Money Slides   March 4, 2024  

    The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.

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  • Content Marketing Playbook

    Playbooks   March 1, 2024  

    Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

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  • Agile Marketing Playbook

    Playbooks   March 1, 2024  

    Use this step-by-step playbook and set of premium tools and templates to develop an Agile Marketing plan that supports your company’s goals and objectives.

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  • Online Advertising Playbook

    Playbooks   March 1, 2024  

    Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

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  • SEO Playbook

    Playbooks   March 1, 2024  

    Follow this simple, step-by-step playbook to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.

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  • The Leading Retail Media Networks: A Detailed Comparison

    Money Slides   February 26, 2024  

    The MARS Agency assesses the targeting capabilities, media opportunities, and innovations of a long slate of retail media networks, along with their criteria for partnership and measurement and reporting — all in a series of easily digestible charts.

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  • The Hidden Costs Eroding Your Programmatic Media's Productivity

    Money Slides   January 30, 2024  

    The ANA shares the results of a penetrating study that itemizes and quantifies the hidden costs of programmatic media that renders marketers’ true ad spend a mere 36 percent of their total ad spend.

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  • Content Marketing Assessment

    Tools   January 21, 2024  

    Use this tool to evaluate your organization.

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  • Content Marketing Budget Template

    Tools   January 21, 2024  

    Use this template to set and track your content marketing budget.

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  • Digital Marketing Best Practices Report

    Tools   January 21, 2024  

    Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.

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  • Creating Agile SEO Campaigns Guide

    Tools   January 21, 2024  

    A guide to help you plan, implement, and measure an Agile SEO campaign.

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  • Creating a Blog for Your Business

    Tools   January 21, 2024  

    A guide to help you create a blog for your business.

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  • Evaluating Website Effectiveness Guide

    Tools   January 21, 2024  

    This guide provides practical advice for evaluating your website effectiveness.

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  • Tag Management Best Practices Guide

    Tools   January 21, 2024  

    This How-­To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.

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  • Website Program Prioritization Tool

    Tools   January 21, 2024  

    Use this to evaluate your website program initiatives based on their strategic fit, economic impact, and feasibility.

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