This collection of data charts represents findings from the 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaign Survey. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.
Learn the secrets to that successful CMOs employ to understand programmatic marketing.
Programmatic marketing has emerged in the past year as arguably the hottest way for brands to boost the ROI of their display advertising spend while enhancing how consumers interact with their products and services online.
Using programmatic marketing, discover the story of an ad's step by step journey to its relevant customer.
Discover the latest apps marketers are using in programmatic marketing.
As programmatic marketing has burst onto the scene, accountability and performance have suddenly become as important to display campaigns as the big creative idea. To stay ahead of the game, a lot of marketers have had to “go geek” — and quickly.
Toyota used responsively designed emails and targeted microsites to promote the launch of its newly redesigned RAV4.
CVS Caremark’s new, responsive career website can better tell its story and attract the right candidates to work for its organization.
National Geographic channel created a tablet app to help drum up exposure for its Killing Lincoln factual drama.
Expedia launched the first desktop-to-mobile customer retargeting campaign to raise awareness and use of its mobile apps and mobile website for smartphone and tablet.
In order to drive repeat purchase, Nestlé Drumstick created a weather-triggered mobile ad that reached out to customers in high-temperature areas.
Nike used a revamped website to collect all of its merchandise into an easy-to-search, easy-to-use, and easy-to-purchase platform.
The release of the iPad mini gave Buick a prime reason to be the first in line to advertise on the revolutionary device with its new automobile, the Buick Verano Turbo.
TD Ameritrade Careers broke new ground with the development of a mobile job search engine.
Building on an already successful TV ad campaign, Toyota debuted a mobile advertisement that shattered average engagement rates on automotive mobile ads.
Forty-seven percent of automotive brands that use video in advertising used online video ad placements in 2012, second only to video game brands (48 percent).
This report from YuMe looks at how TV ads can be repurposed as online video, the importance of interactivity in online video, and the strategic use of :15 and :30 spots.
The iconic Kentucky-based whiskey maker fully enters the digital age by creating a new global website with responsive design.
In this presentation, the iconic Kentucky-based whiskey maker fully enters the digital age by creating a new global website with responsive design.
About.com conducted a survey of 900 consumers to study the different ways in which they use search.