Internet Advertising

First  << 2345678 >>  Last (17)

The Marketer's Ultimate Guide to Retargeting

In this webinar, Dax Hamman, chief revenue officer and chief strategy officer at Chango, discussed why retargeting is broader than just site retargeting. He also presented the seven types of retargeting every marketer needs to know.

The Marketer's Ultimate Guide to Retargeting

In this presentation, Dax Hamman, chief revenue officer and chief strategy officer at Chango, discussed why retargeting is broader than just site retargeting. He also presented the seven types of retargeting every marketer needs to know.

Marriott Modifies Marketing Message

Marriott Hotels wants to be less about the stay and more about the journey, encouraging people to “Travel Brilliantly.” With a new marketing campaign, the hotel chain is looking to show how it can cater to both business and leisure travelers who are sometimes one and the same at the same time.

Top Trends and Best Practices in Content Marketing

Joe Pulizzi, founder of Content Marketing Institute, covered a brief overview of content marketing, analyzed the latest research and biggest challenges for content marketers, and shared case studies on content marketing strategies and tactics that work.

Top Trends and Best Practices in Content Marketing

Joe Pulizzi, founder of Content Marketing Institute, covered a brief overview of content marketing, analyzed the latest research and biggest challenges for content marketers, and shared case studies on content marketing strategies and tactics that work.

Top Trends and Best Practices in Content Marketing

Joe Pulizzi, founder of Content Marketing Institute, covered a brief overview of content marketing, analyzed the latest research and biggest challenges for content marketers, and shared case studies on content marketing strategies and tactics that work.

MGM Resorts Uses Social and Digital to Drive Engagement

Jeff Eisenhart, vice president, leisure sales and marketing at MGM Resorts, International, and Noah Tratt, global vice president of Media Solutions at Expedia, Inc., discussed the Las Vegas Vacation Planner microsite, designed to market MGM’s 13 properties and attractions.

MGM Resorts Uses Social and Digital to Drive Engagement

Jeff Eisenhart, vice president, leisure sales and marketing at MGM Resorts, International, and Noah Tratt, global vice president of Media Solutions at Expedia, Inc., discussed the Las Vegas Vacation Planner microsite, designed to market MGM’s 13 properties and attractions.

The Engagement Project: Ways for Marketers to Win in the New Normal

In this article Google examines the explosion of opportunities for marketers to drive engagement with consumers in an increasingly digital world.

RAPP: Advertising 2020

In this article RAPP examines the evolution of advertising and provides a projection on the state of advertising in the year 2020.

Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program

This report from Balihoo provides marketers with five steps for integrating digital into existing co-op marketing programs.

A Todo, Con Todo

Ram has seen extraordinary success in the general market, but needed to make inroads with the Hispanic market. The goal was to create a campaign that resonated with Hispanics and lifted sales.

More More and More

In a world of daily hotel discounts, Embassy Suites Hotels took the road less traveled. Instead of buying the business, they set out to earn it by building the value of the brand. The campaign drove a 3.4 percent increase in YOY bookings, and exceeded goals in both brand advocacy and brand linkage.

SAS: Six Tips for Turning Big Data into Huge Insights

In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.

The Marriage of Marketing and Technology: Meet the DMP

Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.

The Marriage of Marketing and Technology: Meet the DMP

Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.

The Marriage of Marketing and Technology: Meet the DMP

Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.

SAS: Customer-Centricity Drives Successful Omni-Channel Retailing

This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.

SAS: Mining Big Data to Find New Markets

This paper highlights key learnings provided in a webinar from SAS, McKinsey & Company, and the Harvard Business Review about how big data can produce insights that drive business growth.

Random House Publishing: John Grisham Facebook Case Study

John Pitts, vice president, marketing director at Doubleday (Random House), and Kevin Weafer, vice president, partner relations at Compass Labs, discussed their recent John Grisham Facebook campaign, which was launched alongside his new book The Racketeer.

First  << 2345678 >>  Last (17)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help