Internet Advertising
Venable LLP: FTC Hits Seller of Internet and Social Media Data
In this advertising alert, Venable LLP provides an update on a recent settlement between the Federal Trade Commission (FTC) and Spokeo, Inc. for failing to take steps to protect consumers as required under the Fair Credit Reporting Act (FCRA).
Optimizing Landing Pages for Lead Generation and Conversion
This guidebook from HubSpot can help marketers take their landing pages to the next level, resulting in improved lead generation.
Bolthouse Farms: How Baby Carrots Became the New Junk Food
Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.
Bolthouse Farms: How Baby Carrots Became the New Junk Food
Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.
Bolthouse Farms: How Baby Carrots Became the New Junk Food
Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.
Fourth Circuit Revives Rosetta Stone’s Claims Against Google Over its AdWords Program
In this alert, Venable LLP provides an update on the Fourth Circuit case concerning Rosetta Stone’s trademark infringement and dilution claims against the Google AdWords program.
Commercial Email Advertisements Using Both Proxy/Privately Registered Domain and Generic From Lines Deemed Unlawful
In this alert, Venable LLP provides updates on the recently deemed unlawful commercial email advertisements which make use of both proxy/privately registered domain and generic from lines.
OAAA Case Study: Reebok RealFlex
In 2011, Reebok used out-of-home advertising to help educate the public about the benefits of its new RealFlex sneaker.
The Impact of Display Advertising at Retail on Influencing Customer Buying Behavior
This study from Mediative looks at how online display advertising influences buying and brand decisions made by shoppers at the point of purchase.
Yahoo!: Connected TV: Dawn of a New Era
Yahoo! shared key findings from a recent study which sought to discover the opportunities available to marketers for reaching consumers via connected TV (CTV) devices.
Case Study: Janssen Pharmaceuticals and Online Video
Kevin Nalty, marketing director, Janssen Pharmaceuticals, Inc. (a Johnson & Johnson Company), career marketer, YouTube creator, consultant, and author (Beyond Viral), shared a case study from Janssen Pharmaceuticals.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 1)
In the first part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 2)
In the second part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
Rethinking Global Marketing: The New Global Marketing Mindset
Freddie Laker, vice president, global marketing strategy, SapientNitro, discussed why marketers must adopt a new mindset and described how digital marketing platforms can deliver solutions in a rapidly globalizing industry.
Final FTC Privacy Report Seeks New Laws, Supports 'Do Not Track,' Exempts Small Businesses, and Targets Data Brokers
This Advertising Alert from Davis & Gilbert LLP discusses the Federal Trade Commission’s recently released final privacy report, which sets forth a framework for best practices for businesses to adopt to better protect consumers’ privacy.
Five Tips for Making the Most of Local Websites
When trying to launch or improve a national brand’s local marketing efforts, it’s important to put a local website in place first.
Local Websites: Driving Sales Growth for National Brands
According to Balihoo, having a local presence online is now imperative for national brands to ensure that the consumer can find their resellers at the local level.
Commercial Email with Falsified or Misrepresented Header Information Violates Anti-Spam Law
This Advertising Alert from Davis & Gilbert LLP emphasizes the importance of ensuring email header information in commercial emails is both accurate and does not misrepresent the identity of the actual sender, in light of a recent California court decision concerning the state’s anti-spam law.
FTC Proposes First Modifications to Children’s Online Privacy Protection Act (COPPA) Rules Since Original Adoption
This advertising advisory from Davis Wright Tremaine LLP details modifications to the Children’s Online Privacy Protection Act (COPPA) proposed by the Federal Trade Commission (FTC).
Local Marketing Automation
This white paper from Balihoo can help to educate national marketers on the process of rolling out a local marketing automation platform.
