Internet Advertising
Local Websites: Driving Sales Growth for National Brands
According to Balihoo, having a local presence online is now imperative for national brands to ensure that the consumer can find their resellers at the local level.
Commercial Email with Falsified or Misrepresented Header Information Violates Anti-Spam Law
This Advertising Alert from Davis & Gilbert LLP emphasizes the importance of ensuring email header information in commercial emails is both accurate and does not misrepresent the identity of the actual sender, in light of a recent California court decision concerning the state’s anti-spam law.
FTC Proposes First Modifications to Children’s Online Privacy Protection Act (COPPA) Rules Since Original Adoption
This advertising advisory from Davis Wright Tremaine LLP details modifications to the Children’s Online Privacy Protection Act (COPPA) proposed by the Federal Trade Commission (FTC).
Local Marketing Automation
This white paper from Balihoo can help to educate national marketers on the process of rolling out a local marketing automation platform.
The Local Web
This white paper from Balihoo explores why national brands may be falling short when it comes to local marketing, despite the fact that local marketing is a critical component of national success.
BabyCenter: Unlocking Your Brand's Potential
Suzanne Skop, vice president, advertising sales, BabyCenter, LLC, discussed how BabyCenter is the most trusted resource for new and expecting moms as a result of leveraging consumer insights in everything they do.
BabyCenter: Unlocking Your Brand's Potential
Suzanne Skop, vice president, advertising sales, BabyCenter, LLC, discussed how BabyCenter is the most trusted resource for new and expecting moms as a result of leveraging consumer insights in everything they do.
Google: Searching for Primetime Engagement
Google analyzes the strong correlation between TV viewership and online search activity as a vehicle for understanding the dynamics of primetime engagement.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
MillerCoors Case Study
Brittany Tall, digital media manager, MillerCoors, LLC, described the how their new spokesman, Keith Stone, and the “Always Smooth” campaign successfully engaged fans and created an affinity for the Keystone Light brand.
The Internet of Tomorrow…Today
Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.
The Internet of Tomorrow…Today
Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.
The Internet of Tomorrow…Today
Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.
What’s on the Cutting Edge in Washington, D.C.?
Dan Jaffe, group executive vice president, government relations, ANA, discussed legal issues currently impacting the advertising industry.
What’s on the Cutting Edge in Washington, D.C.?
Dan Jaffe, group executive vice president, government relations, ANA, discussed legal issues currently impacting the advertising industry.
Eight Trends Shaping the Creative Team of the Future
This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.
50 Quick Wins for Optimal Website Performance
This guide from Mediative discusses how to maximize your website’s ROI by improving usability, enhancing landing pages, and focusing on SEO.
A Website Usability Checklist
Mediative’s website usability checklist consists of 30 questions to help marketers assess whether or not their brand’s site is providing a positive user experience.
