Internet Advertising
Yahoo! Digital Branding: Have We Cracked the Code?
Andrew Przybyszewski, creative director, marketing solutions, Yahoo!, discussed how advertisers are creating impactful branding campaigns online via personalized premium content experiences across multiple screens.
Mobile Advertising Goes Mainstream
Mobile advertising spending will top $1 billion by the end of 2011, according to this report from eMarketer.
Research Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Research Report includes findings from an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
Update on ICANN gTLD Program
Amy S. Mushahwar, associate, Reed Smith LLP, discussed how the proposed ICANN gTLD program poses a large threat to consumers for increased fraud.
Update on ICANN gTLD Program
Amy S. Mushahwar, associate, Reed Smith LLP, discussed how the proposed ICANN gTLD program poses a large threat to consumers for increased fraud.
Yahoo! & Westin: Custom Content Solutions
Lauren Weinberg, vice president of strategic insights and research, Yahoo!, and Andrew Snyder, executive director of content solutions sales, Yahoo!, discussed how Yahoo! partners with agencies and other external partners on research projects.
Yahoo! & Westin: Custom Content Solutions
Lauren Weinberg, vice president of strategic insights and research, Yahoo!, and Andrew Snyder, executive director of content solutions sales, Yahoo!, discussed how Yahoo! partners with agencies and other external partners on research projects.
A Methodology for a Better Return on Your Marketing Investment: Digital Marketing Technologies
This white paper from Kodak looks at how marketers can integrate digital technologies into their marketing campaigns in order to help improve their ROI.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
The Next Great Ad Medium?
Online video advertising is hitting its stride — and savvy companies are reaping the rewards. Here’s how to make the most of this emerging medium.
Retail Circular Gets a “Smart” Digital Makeover
This Macy’s case study from Yahoo! highlights how the retailer engaged with Yahoo! audiences through a targeted and interactive pullover ad featuring a digital version of their holiday sale circular.
Winning Combinations
This multi-channel integration guide, created by USPS, helps marketers understand how they can combine direct mail with radio, social media, TV, and digital.
Attracting Brand Ad Dollars
This white paper from SQAD hypothesizes that better industry tools, such as an industry cost database, could add valuable insight, reduce friction and costs, and improve the planning process with respect to the area of digital display advertising.
Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Retail to Nearly Double Other Industries in Online Ad Spending
According to this eMarketer report, the U.S. online ad market is growing rapidly in 2011, with a 20.2% increase predicted over last year.
Digital Dads: I’m Not a Subsegment
Yahoo!, in conjunction with DB5 and Hunter, provides a new study examining the evolving role of men in household purchase decisions.
How Shutterfly Leverages Channels to Meet Campaign Goals
Katelyn Watson, Senior Manager, Online Marketing, Shutterfly, shared her thoughts on online display advertising in this eMarketer Q&A.
Search, Display Trends Push Online Ad Spending Past $31 Billion
In this report, eMarketer has forecasted that U.S. online ad spending will increase by over 20% in 2011.
CPG Creative Best Practices Online: Driving Breakthrough and Persuasion
Yahoo!, in partnership with Ipsos OTX, conducted quantitative research to understand how digital creative plays a role in driving breakthrough and persuasion, and in prompting a change in brand desire for consumer packaged goods.
