Internet Advertising
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Retail to Nearly Double Other Industries in Online Ad Spending
According to this eMarketer report, the U.S. online ad market is growing rapidly in 2011, with a 20.2% increase predicted over last year.
Digital Dads: I’m Not a Subsegment
Yahoo!, in conjunction with DB5 and Hunter, provides a new study examining the evolving role of men in household purchase decisions.
How Shutterfly Leverages Channels to Meet Campaign Goals
Katelyn Watson, Senior Manager, Online Marketing, Shutterfly, shared her thoughts on online display advertising in this eMarketer Q&A.
Search, Display Trends Push Online Ad Spending Past $31 Billion
In this report, eMarketer has forecasted that U.S. online ad spending will increase by over 20% in 2011.
CPG Creative Best Practices Online: Driving Breakthrough and Persuasion
Yahoo!, in partnership with Ipsos OTX, conducted quantitative research to understand how digital creative plays a role in driving breakthrough and persuasion, and in prompting a change in brand desire for consumer packaged goods.
Consolidation of Online Ad Market Continues as Google Grabs More Shares
According to eMarketer, more than 60 percent of online ad spending will be disbursed between Google, Yahoo!, AOL, Facebook, and Microsoft in 2011.
General Motors Case Study: Yahoo! Login Page Takeover Ad
General Motors partnered with Yahoo! Digital AdVentures to create login page takeover ads in order to increase brand awareness and drive purchase intent.
One on One with…Randall Rothenberg
The IAB’s president and CEO addresses the sensitive issue of online behavioral advertising and other timely topics including digital advertising measurement, mobile marketing, and the efficacy of television advertising.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
9 Common Email Marketing Mistakes and How to Avoid Them
Greg Cangiolosi, CEO, Blue Sky Factory, Inc., discussed the nine email marketing mistakes that many marketers are making, and suggested tactical ways to improve on each critical area of campaign planning and execution.
9 Common Email Marketing Mistakes and How to Avoid Them
Greg Cangiolosi, CEO, Blue Sky Factory, Inc., discussed the nine email marketing mistakes that many marketers are making, and suggested tactical ways to improve on each critical area of campaign planning and execution.
9 Common Email Marketing Mistakes and How to Avoid Them
Greg Cangiolosi, CEO, Blue Sky Factory, Inc., discussed the nine email marketing mistakes that many marketers are making, and suggested tactical ways to improve on each critical area of campaign planning and execution.
The New gTLDs…What Do They Mean for Brand Holders?
John Hines, partner, Reed Smith LLP, discussed ICANN’s proposal for new gTLDs. This issue could have huge financial and technological impacts on advertisers.
The New gTLDs…What Do They Mean for Brand Holders?
John Hines, partner, Reed Smith LLP, discussed ICANN’s proposal for new gTLDs. This issue could have huge financial and technological impacts on advertisers.
American Family Insurance Grows Their "Family" Through Multiple Screen Marketing
Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization's multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.
American Family Insurance Grows Their "Family" Through Multiple Screen Marketing
Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization’s multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.
Cisco Case Study: Google AdWords Mobile Search Engine Marketing (SEM) Campaign
Cisco, the hi-tech B-to-B vendor, used Google AdWords to launch a mobile search engine marketing (SEM) campaign to drive traffic to their European mobile sites and further strengthen ties between their brand and the public.
ANA Survey Results: In with the New
An ANA survey reveals that companies are spending more on newer media platforms to reach multicultural consumers. The survey found that, since 2007, the newer multicultural media platform showing the greatest increase in usage is social networks, which rose 43 points, from 16 percent to 59 percent.
