Adam Snukal, senior associate at Reed Smith, discussed recent developments in government regulation of testimonials and endorsements, changes to COPPA (the Children's Online Privacy Protection Act of 1998), trends on web sites' commenting policies, and California's requirements for manufacturing labels.
Jim Starzynski, principal engineer and audio architect at NBC Universal, discussed an industry-wide effort to gain acceptance of a comprehensive plan created to mitigate the problem of commercial loudness.
Dan Jaffe, executive vice president, government relations at ANA, and Bruce Grant, senior vice president, business strategy at Digitas Health, discussed how federal legislation and social media are impacting pharmaceutical marketing.
Benjamin G. Edelman, assistant professor of business administration at the Harvard Business School, demonstrated how to detect and prevent advertising fraud.
Douglas Wood, senior partner, Reed Smith LLP and JPC chief negotiator, Gregory J. Hessinger, partner, Reed Smith LLP, Allan Linderman, president, The Linderman Media Group, and Howard B. Homonoff, entertainment, media, and communications advisory, PricewaterhouseCoopers, discussed the new GRP-E model of compensation.
Ronald Urbach, partner at Davis & Gilbert LLP, and William Whalen, assistant general counsel at Nissan North America, Inc., discussed copyright, trademark, patent, and intellectual property issues.
William Jelinek with Estee Lauder Companies, Inc., Norman Simon with Kramer Levin Naftalis & Frankel LLP, and Po Yi with American Express Travel Related Services Company, Inc. discussed celebrity privacy and publicity and presented hypothetical cases studies related to these matters.
Kathryn Barrett Park, senior counsel for advertising and brand management, General Electric Company, and Jeffrey Greenbaum, partner, Frankfurt Kurnit Klein & Selz PC, took marketers though what is cold, warm, hot, and green in environmental marketing.
William M. Heberer, partner at Morrit Hock Hamroff & Horowitz LLP, and Gabriel H. Karp, executive vice president and general counsel at ePrize, discussed developments in intellectual property and promotion laws.
Adam Snukal, senior associate, ReedSmith, shared the basics of cloud computing with the ANA's Legal Affairs Committee.
Dan Jaffe, EVP, government relations, ANA, provided a legislative and regulatory update, covering issues relating to financial reform legislation, privacy policies, the new Supreme Court vacancy, and the FTC's attempts to gain more rulemaking authority.
Josephine Belli, associate general counsel and litigation counsel, Combe Incorporated, and Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC, discussed the new FTC guidelines for endorsements and testimonials.
Douglas F. Gansler, Attorney General, State of Maryland, gave a brief overview of the role of a state Attorney General as it pertains to marketing.
Christopher Traeger, senior vice president, marketing programs manager, Bank of America, Joseph Pierce, associate general counsel, global marketing and sponsorships, Bank of America, and Jim Dudukovich, marketing counsel, Coca-Cola North America, shared ten tips for brokering sports marketing agreements, as well as the top five issues facing sports marketing today.
Dan Jaffe, EVP, government relations, ANA, discussed today's political climate and how it may impact advertisers.
Doug Wood, a partner at Reed Smith, detailed issues that advertisers should look for in celebrity contracts and outlined the new commercial service fee.
Representatives from Reed Smith, a global-relationship law firm and ANA's outside legal counsel, shared their thoughts on the potential legal pitfalls of cutting edge advertising techniques, which are of particular interest to regulators.
Douglas J. Wood with Reed Smith, LLP discussed the new three-year SAG/AFTRA contract and touched on topics including the economic benefits of the negotiations, pension and health benefits, and ways to avoid lawyers in a recession.
Robert Corn-Revere, Partner, Davis Wright Tremaine LLP, and Keith Murphy, Vice President, Government Relations and Regulatory Counsel, Viacom, Inc., shared their thoughts on steps the Obama administration may take towards increased advertising regulation.
ANA legal counsel Douglas J. Wood of Reed Smith LLP and James Dudukovich of The Coca-Cola Company gave an update on negotiations with SAG/AFTRA over a new collective bargaining agreement covering television and radio commercials.