Legal Issues
One on One with…Randall Rothenberg
The IAB’s president and CEO addresses the sensitive issue of online behavioral advertising and other timely topics including digital advertising measurement, mobile marketing, and the efficacy of television advertising.
Washington and the Internet: Does Washington Want the Truth? (Welcome to the Bully Pulpit)
Douglas J. Wood, partner, Reed Smith, LLC, discussed the current hurdles, government regulations, risks, and best practices for marketers in relation to digital media and the internet.
Washington and the Internet: Does Washington Want the Truth? (Welcome to the Bully Pulpit)
Douglas J. Wood, partner, Reed Smith, LLC, discussed the current hurdles, government regulations, risks, and best practices for marketers in relation to digital media and the internet.
Washington and the Internet: Does Washington Want the Truth? (Welcome to the Bully Pulpit)
Douglas J. Wood, partner, Reed Smith, LLC, discussed the current hurdles, government regulations, risks, and best practices for marketers in relation to digital media and the internet.
Actors Acting Out: SAG/AFTRA Developments
Douglas J Wood, senior partner, Reed Smith LLP, David Weissman, Partner, ReedSmith, and Allan Linderman, president, The Linderman Media Group, discussed the GRP pilot program, which concluded in March 2011.
Actors Acting Out: SAG/AFTRA Developments
Douglas J Wood, senior partner, Reed Smith LLP, David Weissman, Partner, ReedSmith, and Allan Linderman, president, The Linderman Media Group, discussed the GRP pilot program, which concluded in March 2011.
I Know Where You Will Be Next Summer and Other Mobile Marketing Myths
Mobile marketing represents a further convergence of advertising and technology, and Joseph Rosenbaum, partner at Reed Smith LLC, explored the current state of law and regulation in mobile marketing, from what's real and what's hot to what's coming and what's not.
Update on Legislative and Regulatory Issues
Dan Jaffe, executive vice president, Government Relations, ANA, discussed legislative and regulatory issues that could seriously impact the financial interests of advertisers including consumer privacy, the debt ceiling, and ad taxes.
Update on Legislative and Regulatory Issues
Dan Jaffe, executive vice president, Government Relations, ANA, discussed legislative and regulatory issues that could seriously impact the financial interests of advertisers including consumer privacy, the debt ceiling, and ad taxes.
Smart Use of Social Media: How to Minimize Legal Risk
A panel of industry experts tackled the risks and rewards associated with social media marketing, including case studies of companies that have made and lost millions with well-executed programs and old-style blunders.
Smart Use of Social Media: How to Minimize Legal Risk
A panel of industry experts tackled the risks and rewards associated with social media marketing, including case studies of companies that have made and lost millions with well-executed programs and old-style blunders.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
Patent Infringement Risk Management
Cynthia Kernick, partner, Reed Smith LLP, discussed patent infringement and what brands can do to fight off patent trolls.
Patent Infringement Risk Management
Cynthia Kernick, partner, Reed Smith LLP, discussed patent infringement and what brands can do to fight off patent trolls.
The New gTLDs…What Do They Mean for Brand Holders?
John Hines, partner, Reed Smith LLP, discussed ICANN’s proposal for new gTLDs. This issue could have huge financial and technological impacts on advertisers.
The New gTLDs…What Do They Mean for Brand Holders?
John Hines, partner, Reed Smith LLP, discussed ICANN’s proposal for new gTLDs. This issue could have huge financial and technological impacts on advertisers.
Analysis of FTC's Revised Green Marketing Guidelines: A Focused and Balanced Approach to Environmental Marketing Claims
John Feldman, partner, Reed Smith LLC, and James Dudukovich, marketing counsel, Coca-Cola North America, sifted through the new FTC Green Guides and analyzed them in hypothetical situations.
Collateral Consequences
Ron Urbach, chairman, partner/co-chair, advertising, marketing & promotions, Davis & Gilbert LLP, and Jerry Karnick, associate general counsel, marketing & consumer law, Verizon Wireless, discussed the differences between company-to-company class action challenges and consumer class action challenges.
Collateral Consequences
Ron Urbach, chairman, partner/co-chair, advertising, marketing & promotions, Davis & Gilbert LLP, and Jerry Karnick, associate general counsel, marketing & consumer law, Verizon Wireless, discussed the differences between company-to-company class action challenges and consumer class action challenges.
