Legal Issues
Actors Acting Out: SAG/AFTRA Developments
Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.
Choices at the Technology Crossroads: Direct Traffic or Get Run Over
Matt Forsyth, vice president, Legal and assistant general counsel, Sapient, offered insight into some of the legal challenges posed by the technology onslaught and offered tips for handling the legal challenges ahead.
Choices at the Technology Crossroads: Direct Traffic or Get Run Over
Matt Forsyth, vice president, Legal and assistant general counsel, Sapient, offered insight into some of the legal challenges posed by the technology onslaught and offered tips for handling the legal challenges ahead.
Finances Under a Microscope: Get Ready for the Bureau of Consumer Financial Protection
Andrew Pincus, partner, Mayer Brown LLP, discussed the impact that the newly created Bureau of Consumer Financial Protection may have on the advertising industry.
Finances Under a Microscope: Get Ready for the Bureau of Consumer Financial Protection
Andrew Pincus, partner, Mayer Brown LLP, discussed the impact that the newly created Bureau of Consumer Financial Protection may have on the advertising industry.
Hidden Liabilities in Media Offerings of Integration and Adjacencies
Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC and Rebecca Sanhueza, deputy general counsel, Time Inc., discussed how brands can deal with the challenges presented by new opportunities to reach consumers that are integrated into or aligned with media content.
Hidden Liabilities in Media Offerings of Integration and Adjacencies
Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC and Rebecca Sanhueza, deputy general counsel, Time Inc., discussed how brands can deal with the challenges presented by new opportunities to reach consumers that are integrated into or aligned with media content.
ICANN and You Can't
Chris Sloan, assistant vice president and senior corporate counsel, Liberty Mutual Group, and Elisa Cooper, director of product marketing, MarkMonitor discussed the latest news on the decisions by Internet Corporation for Assigned Names and Numbers' (ICANN) to expand top-level domains and put it in context, devoid of the hyperbole so often surrounding ICANN deliberations.
The Dos and Don'ts of Managing Talent Agreements
Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.
The Dos and Don'ts of Managing Talent Agreements
Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.
I Know Where You Will Be Next Summer and Other Mobile Marketing Myths
Mobile marketing represents a further convergence of advertising and technology, and Joseph Rosenbaum, partner at Reed Smith LLC, explored the current state of law and regulation in mobile marketing, from what's real and what's hot to what's coming and what's not.
Legal Affairs: A Changing Environment
Topics covered in this ANA Insight Brief include self-regulation and online privacy issues, green marketing and the government, online behavioral targeting, and the emergence of cloud computing.
Legal Toolkit
This ANA marketing toolkit contains interactive contracts, forms, and checklists from Douglas J. Wood's newly updated book, Please Be-Advised: An ANA Legal Reference Guide for the Advertising Executive that readers can use and personalize immediately.
Analysis of FTC's Revised Green Marketing Guidelines: A Focused and Balanced Approach to Environmental Marketing Claims
John Feldman, partner at Reed Smith LLP, discussed revisions to the FTC's Green Guides.
Washington Update
Dan Jaffe, EVP, government relations at ANA, discussed how the legislative landscape has changed for advertisers after the 2010 midterm election.
Washington Update
Dan Jaffe, EVP, government relations at ANA, discussed how the legislative landscape has changed for advertisers after the 2010 midterm election.
Landmark Study: The Economic Impact of Advertising Expenditures in the U.S.
This landmark study highlights the sales activity and the jobs created in the United States that are stimulated by advertising.
Reed Smith's Adam Snukal Provides an Advertising Law Update
Adam Snukal, senior associate at Reed Smith, discussed recent developments in government regulation of testimonials and endorsements, changes to COPPA (the Children's Online Privacy Protection Act of 1998), trends on web sites' commenting policies, and California's requirements for manufacturing labels.
Reed Smith's Adam Snukal Provides an Advertising Law Update
Adam Snukal, senior associate at Reed Smith, discussed recent developments in government regulation of testimonials and endorsements, changes to COPPA (the Children's Online Privacy Protection Act of 1998), trends on web sites' commenting policies, and California's requirements for manufacturing labels.
Commercial Advertising Loudness Mitigation Act
Jim Starzynski, principal engineer and audio architect at NBC Universal, discussed an industry-wide effort to gain acceptance of a comprehensive plan created to mitigate the problem of commercial loudness.
