Marketing accountability (general)
Adobe Systems: Confessions of a Digital Marketer
In this video clip, Ann Lewnes, Senior Vice President, Global Marketing from Adobe Systems Incorporated discusses some of her confessions of a digital marketer.
Adobe Systems: Confessions of a Digital Marketer
Ann Lewnes, senior vice president, global marketing, Adobe Systems Incorporated, shared her confessions as a digital marketer by taking an honest look at the challenges and triumphs of leading a "digital first" marketing organization.
Adobe Systems: Confessions of a Digital Marketer
Ann Lewnes, senior vice president, global marketing, Adobe Systems Incorporated, shared her confessions as a digital marketer by taking an honest look at the challenges and triumphs of leading a "digital first" marketing organization.
2011 ANA Advertising Financial Management Conference Marketing Keynote
Frank Abenante, global VP, brands and insights, Anheuser-Busch InBev, discussed how his organization has implemented an internal, high-performance operational framework.
What We've Learned: Driving Effective Returns with Digital Media
Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.
What We've Learned: Driving Effective Returns with Digital Media
Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.
SCUBA: A Shallow Dive into Enterprise's Consumer Marketing
Steve Smith, chairman of the ANA Senior Marketers Think Tank Committee, outlined principles for building a highly strategic marketing accountability and effectiveness program that drives business growth.
Discovering More Resources in Your Agency Relationships
Bruno Gralpois, director, global agency management at Microsoft, and Casey Jones, president, chief executive officer, and co-founder of BriefLogic, shared new ways for clients and agencies to be more productive and efficient.
Predictive Modeling
Melissa Adams, executive director, media, Organic, and Patrick Falconer, director, marketing intelligence, ORGANIC, outlined the principles and processes for developing a predictive media model.
Intel Corporation: Advancing Digital Measurement
Arlene Villanueva, global media director, Intel Corporation, and Chris Whalen, global account director, OMD, discussed Intel's new Value Point System, which has allowed the organization to move their online measurement beyond click thru rates.
IBM and Ogilvy: Marketing Analytics and Impact
Ed Abrams from IBM and Harvey Kipnis from OgilvyOne presented a list of seven steps marketers can take to become more accountable and discussed a case study on how they used analytics to drive growth in IBM's mid-market advertising.
What Does It Mean To Be A High-Performing Marketing Leader?
Spencer Stuart's Tom Seclow and Justin Menkes discussed the concept of Executive Intelligence and the skills marketers need to lead in their organizations.
Maximizing ROI for Digital Images
Jody Sutter, managing director, OnRequest Images, discussed three trends in brand imagery and suggested best practices for marketers managing digital images.
Research Report: Top Benchmarks for Marketers
This research report draws on survey research conducted throughout 2009 and also highlights "hot" topics to marketers such as brand building, newer media, agency evaluations, marketing accountability, agency holding companies, global marketing, agency audits, and hourly rates.
Effecting the Shift: Let the Transformation of Marketers Begin
Industry expert, Scott Davis, senior partner, Prophet, breaks down his acclaimed book, The Shift, in this ANA Insight Brief, sharing the five steps that marketers can take in order to lift their marketing capabilities to the next level.
Humankind Marketing
Ben Kline, Chief Strategy Officer, Leo Burnett Company, Inc., shared his agency's thoughts on the need for companies to embrace the idea of marketing with a purpose.
Consensus Through Simulation
Pat LaPointe with Marketing NPV, along with Michelle Mac and Tom Lehman with SAS, discussed how marketers can use marketing simulation tools to create action plans. They also presented a sampling of simulation tools in the marketplace today and explained various technologies and implementation approaches.
Research Report: Path to Marketing Accountability, 6th Edition
This Research Report looks at the impact of the economic downturn on marketing and marketing accountability programs. It also captures best marketing practices during a recession and whether companies with successful marketing accountability programs are better off than those without.
Getting Un-Stuck: The First Five Steps on the Path to Better Marketing Measurement
Pat LaPointe, marketing partner, MarketingNPV shared five tips for developing a better marketing measurement program.
Getting Un-Stuck: The First Five Steps on the Path to Better Marketing Measurement
Pat LaPointe, marketing partner, MarketingNPV shared five tips for developing a better marketing measurement program.
