Marketing accountability (general)
Microsoft: Emerging Ad Formats
This presentation explores emerging ad formats including TV-Connected Devices, Broadband Video Experience, Portable Video, and tracking and targeting methods.
Nielsen Advertiser Services
Nielsen Media research discusses the availability of various commercial minute data offerings, including the recent request for average commercial minute data. This has been an initiative with both Nielsen Media and The Television Ratings Task Force.
Embracing the Net Promoter Score
ANA members Harley Davidson, Hunter Douglas, and Enterprise Rent-A-Car discuss how their companies are using the principles of Net Promoter Score (NPS) and other methods to measure customer loyalty and grow their businesses.
New Metric: Net Promoter Score: "The One Number Companies Need to Grow"
In this presentation, Fred Reichheld discussed how marketers can take advantage of the Net Promoter Score (NPS) to build customer loyalty and drive business growth.
Extending Accountability to the Agency Level
This presentation explores how Johnson & Johnson and Deutsch worked together to establish an advertiser/agency accountability dashboard.
How to Build a Marketing Center of Competence
This best practice provides instructions for establishing successful marketing practices across numerous business units.
Marketing Measurement Implementation: Organizational Challenges
This presentation explores how Hyatt aligned its marketing and IT groups to better enable measurement of marketing accountability.
MSN Trade Marketing Accountability
This presentation explores how the MSN division is adhering to corporate directed accountability to establish metrics and enable tracking.
The Path to Marketing Accountability: ANA/MMA Marketing Accountability Study, Phase III
This study presents the results of an exclusive 2006 ANA survey conducted in association with Marketing Management Analytics (MMA). The study began in January 2004 with the ANA/Forrester Survey: The State of Marketing Accountability and was followed by the 2005 Path to Marketing Accountability: A Foundational Study.
Net Promoter Score
In this presentation, GE explains the concept of Net Promoter Score (NPS) and how it has been implemented and interpreted at GE.
Video: A New Tool in Segmentation Analysis and Presentation
This presentation explores the uses of video to "sell" segmentation analyses within an organization; to bring segments to life; to improve research with observational clues.
Become a Growth Champion CEO
This presentation explores the traits and skills of a "Growth Champion" CMO as a driver of a company's strategic priorities and leader development. GE is examined as a case study.
Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments
These materials provide a practical guide to tracking and measuring marketing communications through the use of marketing dashboards is designed to provide the reader with insights into planning, design, construction, and implementation of an effective marketing dashboard.
Marketing Accountability for B-to-B Companies
This presentation discusses the new tools, most notably the Internet, that now enable B2B companies to capture survey data at deeper levels of granularity.
Look Like a Champ
An exploration the findings of the 2006 ANA Marketing Accountability Task Force.
L.A. Times: Getting More from Marketing Investment
This case study explores how the Los Angeles Times shifted spending to maximize ROI holistically across all channels.
Insights from the ANA Marketing Accountability Task Force Study
This presentation reviews the findings of a recent study on short-term ROI and long-term brand building from the ANA Marketing Accountability Task Force.
Media Optimization at Oracle
This presentation explores how Oracle designed and implemented a successful Marketing Effectiveness/Media Optimization plan.
Return on Engagement
On-going member discussion and related materials on the "MI-4" initiative which explores evolution from exposure to engagement.
Innovation for the Accountable Marketer
This presentation, provides best practices, lessons learned and actionable take-aways from industry leading marketers who have establishing an apples-to-apples ROI comparison of traditional and non-traditional marketing activities.
