Marketing innovation
MINI: An Iconic Brand Activates in "Not Normal" Ways
Lee Nadler, marketing communications manager at MINI USA, discussed how MINI engages with owners and prospects in ways that go beyond traditional marketing by playing with convention in a “not normal” way and creating socially sharable content.
Searching for the Sweet Spot
By employing innovation in the battle for brand relevancy and cultural saliency, Coca-Cola marketer and ANA board member Alison Lewis is helping her iconic company to thrive. Lewis, Coca-Cola’s senior vice president of marketing in North America, also offers five tips for marketers.
Final Say: Advice to Ponder in 2009
Kick off 2009 with these timeless insights from marketers at Hewlett-Packard, MasterCard Worldwide, Liberty Mutual Group, and Nestlé USA.
The Big Picture
This checklist outlines six guideposts for merging marketing and entertainment.
13 Steps to Better Brainstorming
The author offers some "rules of the road" for brainstorming sessions.
Surviving the process of elimination
The authors describe the process of elimination consumers use to narrow down brand choices.
