Marketing Management & Strategy
View and Do: A New Framework for Integrated Marketing
Tom Cunniff, chair of the ANA's Digital Marketing Committee, presented a new framework for evaluating paid, owned, and earned media and creating integrated marketing programs that work.
View and Do: A New Framework for Integrated Marketing
Tom Cunniff, chair of the ANA's Digital Marketing Committee, presented a new framework for evaluating paid, owned, and earned media and creating integrated marketing programs that work.
View and Do: A New Framework For Integrated Marketing
Tom Cunniff, chair of the ANA's Digital Marketing Committee, presented a new framework for evaluating paid, owned, and earned media and creating integrated marketing programs that work.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
Trending Upward
New ANA research reveals that marketers are developing and executing more effective integrated marketing plans.Even though IMC programs are more effective today than in years past and provide greater value to an organization, the survey found that several challenges remain.
Bank of America: Integrated Marketing is the Key to Reaching Customers
Marci Raible, senior vice president, enterprise media, Bank of America, described how the company changed its internal processes for integrated planning to yield successful results.
Disney Parks: "Let the Memories Begin" Campaign
Tom Aronson, Carole Munroe, and Joe Rand of Walt Disney Parks and Resorts discussed how they extended the "Let the Memories Begin" campaign to drive higher levels of engagement and spark greater urgency to visit Disney parks during 2012.
Disney Parks: "Let the Memories Begin" Campaign
Tom Aronson, Carole Munroe, and Joe Rand of Walt Disney Parks and Resorts discussed how they extended the "Let the Memories Begin" campaign to drive higher levels of engagement and spark greater urgency to visit Disney parks during 2012.
Integrated Marketing
In this presentation, ANA shared the results of their survey on integrated marketing and discuss its implications for marketers.
Integrated Marketing — Barriers and Opportunities
Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.
Integrated Marketing — Barriers and Opportunities
Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.
Integrated Marketing
In this presentation, ANA shared the results of their survey on integrated marketing and discuss its implications for marketers.
Research Report: Integrated Marketing, 4th Edition
This Research Report includes highlights from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
Key Findings Report: Integrated Marketing, 4th Edition
This Key Findings Report includes highlights from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
