Marketing Management & Strategy
Research Report: Integrated Marketing, 4th Edition
This Research Report includes highlights from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
Key Findings Report: Integrated Marketing, 4th Edition
This Key Findings Report includes highlights from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
PowerPresentation: Integrated Marketing, 4th Edition
This collection of data charts represents findings from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
Kimberly-Clark: Putting the Big "M" in Marketing
Anthony J. Palmer, senior vice president, chief marketing officer, Kimberly-Clark Corporation, discussed the four biggest marketing challenges that consumer products companies are facing today.
Kimberly-Clark: Putting the Big "M" in Marketing
Tony Palmer, SVP & CMO, of the Kimberly-Clark Corporation talks about the importance of having a clear vision of where you are going from the start.
Kimberly-Clark: Putting the Big "M" in Marketing
Anthony J. Palmer, senior vice president, chief marketing officer, Kimberly-Clark Corporation, discussed the four biggest marketing challenges that consumer products companies are facing today.
FedEx Launches an Integrated Campaign to Optimize Multiple Digital Channels
Dennis Shirokov, marketing manager, FedEx, and David Skinner, SVP, client solutions/account management, [x+1], discussed how FedEx created its first end-to-end interactive campaign which leveraged multiple channels to provide an optimized online experience.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
Making a Business Case for Integrated Marketing
Jim Carey, professor of Integrated Marketing Communication at Northwestern University's Medill School, discussed the need for developing an internal business case to support integrated marketing plans.
Why Does It Take So Long?
Ann Batko, senior director communications and brand management at CDW, and Cathy Francque, group account director at Ogilvy & Mather Chicago, described the increasingly complex process of building a brand inside and out.
Live Nation and House of Blues Integrated Marketing Campaign
David Fortin, vice president, marketing, House of Blues Entertainment, Inc., Live Nation, and Carl Schloessman, senior vice president, marketing and sales, House of Blues Entertainment, Inc., Live Nation, shared the brand's successful integrated marketing strategy, which includes utilization of surveys, email campaigns, tradeshows, advertising, and an outsourced sales organization, coupled with their in-house team, to drive incremental special event sales.
Live Nation and House of Blues Integrated Marketing Campaign
David Fortin, vice president, marketing, House of Blues Entertainment, Inc., Live Nation, and Carl Schloessman, senior vice president, marketing and sales, House of Blues Entertainment, Inc., Live Nation, shared the brand’s successful integrated marketing strategy, which includes utilization of surveys, email campaigns, tradeshows, advertising, and an outsourced sales organization, coupled with their in-house team, to drive incremental special event sales.
Outrigger Case Study: Integrated Media Test
Robert L. Solomon, senior vice president and chief marketing officer at Outrigger Enterprises Group, shared a case study of his brand’s outcomes and insights from an integrated marketing test that ensued after he rejected agency recommendations and dismissed publishers’ proprietary research claims.
Outrigger Case Study: Integrated Media Test
Robert L. Solomon, senior vice president and chief marketing officer at Outrigger Enterprises Group, shared a case study of his brand's outcomes and insights from an integrated marketing test that ensued after he rejected agency recommendations and dismissed publishers' proprietary research claims.
T-Mobile: How to Improve the Marketing Integration Process
T-Mobile's Lisetta Sobaski and Sunny Delaney discussed the company's definition of integration and its organizational structure, integration process, and best practices.
The Dial Corporation: A Roadmap for Integrated Marketing Success
Kara Tobin, director, media and integrated marketing at The Dial Corporation, discussed how the brand is working to develop a roadmap for success in integrated marketing and shared best practices and a case study for Purex.
The Dial Corporation: A Roadmap for Integrated Marketing Success
Kara Tobin, director, media and integrated marketing at The Dial Corporation, discussed how the brand is working to develop a roadmap for success in integrated marketing and shared best practices and a case study for Purex.
Managing Multiple Agencies
Laurie Coots, CMO, TBWA\, shared different models for managing multiple agencies, as well as questions marketers must ask themselves and answer before entering into a multiple agency relationship.
Optimizing Communications Strategy and Effectiveness
Ann Green, SVP, marketing solutions, Millward Brown, discussed how multimedia channel planning can help marketers ensure that consumers have balanced, positive associations with brands. A Nokia case study was also shared.
