Marketing Management & Strategy

<< 1234567 >>

PowerPresentation: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns Survey

This collection of data charts represents findings from the 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaign Survey. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

Clear Channel Lends Its Voice to the iHeartRadio Music Festival

Greg Glenday, president of connections at Clear Channel, shared how Clear Channel created integrated partnership opportunities during its 2013 iHeartRadio Music Festival.

Clear Channel Lends Its Voice to the iHeartRadio Music Festival

In this presentation, Greg Glenday, president of connections at Clear Channel, shared how Clear Channel created integrated partnership opportunities during its 2013 iHeartRadio Music Festival.

Big Data Shortcut: Cisco Uses Smart Software and Gamification to Gain Procurement Insights

Shan Soult, senior manager, sales strategy and market development at Cisco Data Center Solutions, demonstrated how gamifying internal collaboration allowed the company to collect large amounts of reliable data in a fraction of the usual time.

Big Data Shortcut: Cisco Uses Smart Software and Gamification to Gain Procurement Insights

Shan Soult, senior manager, sales strategy and market development at Cisco Data Center Solutions, demonstrated how gamifying internal collaboration allowed the company to collect large amounts of reliable data in a fraction of the usual time.

Blue Bunny: Building Integration on a Challenger Brand Budget

Brad Hannah, senior vice president and CPG group practice leader at Barkley, and Kent McCuddin, director of marketing at Wells Enterprises, Inc., demonstrated how partner agency integration achieved growth for the Blue Bunny challenger brand.

Blue Bunny: Building Integration on a Challenger Brand Budget

In this presentation, Brad Hannah, senior vice president and CPG group practice leader at Barkley, and Kent McCuddin, director of marketing at Wells Enterprises, Inc., demonstrated how partner agency integration achieved growth for the Blue Bunny challenger brand.

Keystone Resorts Uses Content Planning to Fully Integrate its Marketing Approach

Jordan Williams, director of marketing at Keystone Resort, and Marc Landsberg, founder and CEO of socialdeviant, discussed transforming the resort’s marketing strategy by integrating content, social media, and the traditional media mix.

Keystone Resorts Uses Content Planning to Fully Integrate its Marketing Approach

In this presentation, Jordan Williams, director of marketing at Keystone Resort, and Marc Landsberg, founder and CEO of socialdeviant, discussed transforming the resort’s marketing strategy by integrating content, social media, and the traditional media mix.

Marketing 2020 – Organizing for Growth

Marketing 2020 – Organizing for Growth was initiated to focus on how marketing can best align strategy, structure, and capability to support business growth. The platform offers CEOs, CMOs, and their teams strategic frameworks, practical guidelines, and tools to increase marketing effectiveness.

EffectiveBrands: Marketing Organizations Haven't Changed in 50 Years

Marc de Swaan Arons, founder of EffectiveBrands, informed Masters of Marketing attendees that everything in the world around us and everything we do is changing.

ANA's Bob Liodice Addresses Record Audience at 2013 Masters of Marketing

Bob Liodice, president and chief executive officer of ANA, discussed recent marketing "wins" and industry innovations as well as some of the challenges that lie ahead.

Home Depot Innovates with Technology-Driven Integrated Marketing

Mike Hibbison, vice president of integrated media at Home Depot, discussed the company’s integrated marketing philosophy and its latest “Let’s Do This” campaign.

B-to-B Content Marketing: the 3M ESPE Journey

Mariana Quiroga, global business unit director at 3M, and Keith Haig, global digital marketing leader at 3M, discussed 3M ESPE’s content marketing journey.

B-to-B Content Marketing: the 3M ESPE Journey

In this presentation, Mariana Quiroga, global business unit director at 3M, and Keith Haig, global digital marketing leader at 3M, discussed 3M ESPE’s content marketing journey.

Target: Insights and Best Practices in Content Marketing

Melissa Schoenke, director of media strategy at Target, shared Target’s approach to content and media, along with examples of how the brand leveraged partnerships and a mix of communication channels to drive sales.

Whirlpool Corporation Activates Cause Marketing

Brian Maynard, director of brand marketing at Jenn-Air, and Deb O’Connor, director of global corporate reputation and community relations at Whirlpool, shared a case study from KitchenAid’s long-running Cook for the Cure program.

Whirlpool Corporation Activates Cause Marketing

In this presentation, Brian Maynard, director of brand marketing at Jenn-Air, and Deb O’Connor, director of global corporate reputation and community relations at Whirlpool, shared a case study from KitchenAid’s long-running Cook for the Cure program.

MGM Resorts Uses Social and Digital to Drive Engagement

Jeff Eisenhart, vice president, leisure sales and marketing at MGM Resorts, International, and Noah Tratt, global vice president of Media Solutions at Expedia, Inc., discussed the Las Vegas Vacation Planner microsite, designed to market MGM’s 13 properties and attractions.

MGM Resorts Uses Social and Digital to Drive Engagement

Jeff Eisenhart, vice president, leisure sales and marketing at MGM Resorts, International, and Noah Tratt, global vice president of Media Solutions at Expedia, Inc., discussed the Las Vegas Vacation Planner microsite, designed to market MGM’s 13 properties and attractions.

<< 1234567 >>

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help