Marketing Management & Strategy
Using Digital Marketing Communications More Effectively
Jim Garrity and Kerry O'Conner from Bellwether Digital Bridge presented key findings of surveys on digital media companies and offered actionable suggestions for working with your digital media company.
How Do You Engage with Your Consumers?
Representatives from Verizon and Campfire presented a case study on their integrated marketing campaign for Verizon's high-speed broadband service, which combined traditional marketing with social media, block party events, and a television show featuring the product.
It's a Growth Champion!
This article provides guidance on how to become an effective and influential marketing force within an organization.
The Big Picture
This checklist outlines six guideposts for merging marketing and entertainment.
Orchestrating Marketing Excellence
The past several years of challenging market conditions have provided a number of valuable lessons learned with respect to business in general.
