Integrated Marketing Mix

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When it Comes to Attribution, Customers Count

When selecting an attribution model, marketers must remember to keep the customer at its center.

Dunkin’ Brands: Driving Brand Innovation

Christopher Fuqua, vice president of brand marketing at Dunkin’ Brands, Inc., shared how the brand leveraged consumer insights to develop a cross-channel integrated marketing approach.

Los Angeles Metro: How Its In-House Agency Helped Make Public Transit Cool

Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Los Angeles Metro: How Its In-House Agency Helped Make Public Transit Cool

In this presentation, Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Seven Years Together: Music Unleashes the Ability to Work in Concert

Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.

Seven Years Together: Music Unleashes the Ability to Work in Concert

In this presentation, Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.

Real-Time Marketing at Capital One

Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

Real-Time Marketing at Capital One

In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

Taking Cues from the Customer: “Omnichannel” and the Drive For Audience Engagement

Based on an intensive primary research effort and produced in partnership with the Interactive Advertising Bureau, this white paper explores the origins and likely evolution of omnichannel customer engagement strategies.

Defining and Mapping the Native Advertising Landscape

This report from Altimeter addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms.

Monsanto Uses Big Data to Build Multi-Channel Marketing Analytics Strategy

Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.

Monsanto Uses Big Data to Build Multi-Channel Marketing Analytics Strategy

In this presentation, Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.

Join the #RallyCry: Real-Time Marketing at Capital One

In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

Key Findings Report: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns

This report covers the key findings from the Optimizing Integrated Multi-Screen Campaigns Survey that was conducted online, by the ANA and Nielsen, during July and August 2013. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

From Inspiration to Innovation

Boeing produced a series of videos showcasing innovations by the company’s engineers as part of a campaign leading up to its centennial.

Girls Night In

Clean & Clear partnered with a TV station’s movie night and created a digital space online for teenage girls to celebrate their best friends and engage with the brand.

Made Simple

As part of an integrated campaign to promote its new business services and branding, Xerox leveraged content marketing, social media, video content, and a responsive campaign site.

MilkPEP’s "Latte Love" Campaign Case Study

Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.

MilkPEP’s "Latte Love" Campaign Case Study

In this presentation, Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.

RBZ Hockey Stick

CCM Reebok launched its RBZ Hockey Stick through a partnership with Xbox and the EA Sports NHL 2013 video game to connect with its target audience in a fresh, innovative way.

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