Integrated Marketing Mix
The Truth in Vodka campaign for Sobieski, an unheard of Polish vodka, debunks many of the myths and gimmicks surrounding overpriced vodkas, and urges consumers to focus on what's in the bottle.
Of the nearly 2 million veterans returning from Iraq and Afghanistan, almost 1/3 struggle with serious mental health issues. Although receiving early care is crucial to treatment, most veterans worry seeking help is a sign of weakness. Our challenge was to drive awareness and traffic to a new social network where veterans could unite and help each others' transitions home.
When corporate America was forced to wean itself off the perks of private jets and first class travel, America cheered. In this challenging environment, many advertisers were stepping back or proceeding with caution, but as the airline brand known for being 'of the people, for the people and by the people', we knew this was JetBlue's moment to soar.
CLEAR's competitors were some of the biggest, most established brands in marketing: AT&T, Verizon, and Sprint. To ensure success, we needed to create awareness, understanding and sales; and do so quickly.
Our challenge: elevate IBM green/energy efficiency solutions to the top of the IT agenda as well as demonstrate IBM’s leadership in these areas.
Moms had a deep emotional loyalty with Eggo, but amid heavy competition we lost relevance in Mom's eyes and sales started to slump. We needed to get Moms to see us in a new light so that the love she had for the brand would turn into purchase.