Departmental Structure & Communications

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The New Rules of the Road: Marketing Data Governance in the Era of “Big Data”

This white paper explores the current state and likely future evolution of marketing data governance strategies that enterprises are deploying to maximize the contribution, value, and integrity of their customer information assets.

2014 State of Marketing

In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014.

Social Data Intelligence

Altimeter Group interviewed 34 organizations that are actively using social data in conjunction with enterprise data to make investment and resourcing decisions, better understand customer needs, and discover unanticipated risks and opportunities.

Social Media Education for Employees

No policy or guideline alone can ever be comprehensive enough to anticipate every potential social media scenario. Employees need to be prepared for the inevitable “gray areas” created by the fast-changing social media space.

The Evolution of Social Business: Six Stages of Social Business Transformation

Companies are not created equal. Altimeter Group found that companies go through six distinct stages of social business maturity, each with unique risks and opportunities.

Organizing for Content

This report from Altimeter explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.

Real-Time Marketing: The Agility to Leverage "Now"

This report, based on interviews with 18 executive industry practitioners, explains the benefits of real-time marketing, outlines the business cases to which it can be applied, and identifies the best practices and steps necessary to move an enterprise toward RTM readiness.

Social Strategies for 2014

To get a comprehensive view of the state of social media management today and how marketers can prepare for 2014, Wildfire by Google and Ad Age did an exclusive survey to find out how enterprise brands are handling social media and the changes it has brought to marketing.

Marketing Calendar Template 2014

A professionally designed calendar to organize, summarize and communicate all of your marketing activities.

From Intuition to Wisdom: Transforming Data into Models and Actionable Insights

Whether you are sitting in the driver’s seat or being driven, sales and marketing teams are expected to build their analytics muscle. This paper will help make sure you understand and can master the process.

Marketing Technology: Power Tools for Optimizing Performance and Agility

VisionEdge Marketing designed this white paper to help CMOs and key members of the marketing leadership team evaluate their technology smarts and create a plan that will enable their organization to embrace and harness the power of technology.

Research Report: 2013 ANA Q3 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

PowerPresentation: 2013 ANA Q3 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q3 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

MasterCard’s ‘Conversation Suite’ Centralizes Real-Time Social Conversations

Marcy Cohen, vice president, social media and influencer engagement at MasterCard, discussed how the brand leveraged its “conversation suite” to collect, analyze, and act on relevant real-time social conversations.

Teradata Data Driven Marketing Survey

How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Teradata’s Data Driven Marketing Survey provides insight you can use to chart the course for your data-driven future.

National Grid's In-House Agency Response to Hurricane Sandy

Henry Brigham, manager of creative services at National Grid, explained how his three-person team facilitated recovery assistance communications for National Grid utilities customers in the aftermath of Hurricane Sandy.

National Grid's In-House Agency Response to Hurricane Sandy

In this presentation, Henry Brigham, manager of creative services at National Grid, explained how his three-person team facilitated recovery assistance communications for National Grid utilities customers in the aftermath of Hurricane Sandy.

Key Findings Report: 2013 Rise of the In-House Agency Survey

This report covers the findings from an ANA online survey of client-side marketers on the topic of in-house agencies. The objectives of this survey were to gain critical insights into the services that these agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies, among other issues.

Research Report: 2013 ANA In-House Agency Survey and Follow-Up Survey

The Rise of the In-House Agency Research Report includes findings from the 2013 In-House Agency Survey and Follow-Up Survey. The objectives of these surveys were to gain critical insights into the penetration of in-house agencies, the services that these agencies handle, the degree to which external agencies are displaces by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies.

Building a Marketing Analytics Framework

This SAS Q&A features a discussion with Lori Bieda, executive lead for customer intelligence at SAS, and focuses on how to set up an internal marketing analytics structure.

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