Departmental Structure & Communications
Content Marketing Institute: Trends and Best Practices in Content Marketing
Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.
PowerPresentation: 2012 Global Brand Equity Survey
This collection of data charts represents findings from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
Research Report: 2012 ANA Q4 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
Dirty Little Secrets of the Ad Biz: How to Get the Best Out of Your Creative Partners
Nina DiSesa, creative management consultant, R3:JLB, and former chairman and chief creative officer of McCann, New York, provided insight into the world of the agency creative department.
Dirty Little Secrets of the Ad Biz: How to Get the Best Out of Your Creative Partners
Nina DiSesa, creative management consultant, R3:JLB, and former chairman and chief creative officer of McCann, New York, provided insight into the world of the agency creative department.
Research Report: 2012 Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include: media (use of music in advertising and digital place-based media), procurement, marketing organization, and shopper marketing.
EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Global Marketing: Navigating Uncertain Waters
Adapting to a globalized world is one of today’s most daunting marketing challenges. This ANA Insight Brief discusses global agency compensation, international perspectives on wealth, and how to drive efficiencies in the global marketing supply chain. Case studies from Aon, Coca-Cola, and Visa demonstrate how the world’s largest companies are aligning themselves for global success.
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represents findings from the ANA's 2012 Q3 Member Benchmarking survey. Topics covered in this survey include music in advertising, procurement, marketing organization, digital place-based media, and shopper marketing.
Charles Schwab: Content Marketing as a New Way to Win Consumers and Influence Their Decisions
Helen Loh, vice president of digital and content marketing at Charles Schwab, discussed the importance of content marketing and shared key insights on team organization, key capabilities needed and what content is most engaging and most shared.
Madison & Wall: From the Organigrams to Instagrams
Pivotal Research Group discusses how marketing organization changes have as much impact on media budgets as established metrics, as well as factors currently impacting TV, in this report.
Global Multichannel Marketing
Evolving technologies and emerging markets have advanced both consumer-facing campaign opportunities and the infrastructure needed to effectively communicate, customize, and react to conditions in markets throughout the world. Learn about best practices for implementing operational standards in a rapidly changing environment.
The Pepsi Challenge: Managing and Maximizing Major Investments in Sponsorship
Jim Andrews, senior vice president, content strategy, IEG, LLC, interviewed Jennifer Storms, senior vice president, global sports marketing, PepsiCo, Inc., about her role in sponsorships at PepsiCo, and how the company has launched a new global strategy for leveraging partnerships across multiple products and brands.
2012 In-House Creative Services Industry Report
Cella Consulting surveyed 360 in-house creative services leaders to create this unique study, which features personal commentary from professionals working at in-house agencies.
Inside Charles Schwab’s In-House Agency
Don McAdang, managing director, creative services, Charles Schwab, discussed how the company’s in-house agency of 100+ staff members has evolved to manage increased demand for thousands of communications jobs a year.
Inside Charles Schwab’s In-House Agency
Don McAdang, managing director, creative services, Charles Schwab, discussed how the company’s in-house agency of 100+ staff members has evolved to manage increased demand for thousands of communications jobs a year.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
