Departmental Structure & Communications
Strategic Marketing Agency Management
Discover three important ways procurement can add value for their marketing stakeholders. A strong foundation of people, processes, and systems must be in place to support these key strategies.
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
PowerPresentation: Q1 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q1 Member Benchmarking survey. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
How Do the Most Advanced Marketing Procurement Organizations Set Themselves Up for Global Success?
Paul Duxbury, co-founder and director, SPIRE Worldwide, and Steve Lightfoot, global communications procurement manager, World Federation of Advertisers, shared new research that benchmarks the marketing procurement maturity of the world’s largest advertisers.
How Do the Most Advanced Marketing Procurement Organizations Set Themselves Up for Global Success?
Paul Duxbury, co-founder and director, SPIRE Worldwide, and Steve Lightfoot, global communications procurement manager, World Federation of Advertisers, shared new research that benchmarks the marketing procurement maturity of the world’s largest advertisers.
The Evolution of Social Media at Petco
Greg Seremetis, vice president marketing, Petco, and Kat Smith, director, social media and commerce, Petco, discussed how the company uses social media as an effective growth channel and shared a case study.
The Evolution of Social Media at Petco
Greg Seremetis, vice president marketing, Petco, and Kat Smith, director, social media and commerce, Petco, discussed how the company uses social media as an effective growth channel and shared a case study.
2012 RSW/Agency Search Outlook: Agency and Marketer Expectations for the Coming Year
RSW/Agency Search surveyed 100 senior client-side marketers and 100 agency professionals to learn about their 2012 outlook.
Kraft: Agency Relationships in a VUCA World
Debra Giampoli, director, global strategic agency relations, Kraft Foods, discussed how Kraft has increased its revenue and earnings growth by deciding to be a better client and demand better work from its agency partners.
Global Branding Redefined: Moving Beyond the "Global vs. Local” Debate"
Joe Tripodi, executive vice president, chief marketing, and commercial officer, The Coca-Cola Company, and Susan Popper, senior vice president, integrated marketing communications, SAP, discussed how their brands manage global marketing in a panel discussion led by Jaime Prieto, president, global brand management, Ogilvy & Mather Worldwide.
What Keeps Global Marketers Awake at Night?
Johan Jervoe, vice president, creative & digital marketing services, Intel Corporation, and Kris Sirchio, chief marketing officer, Brown-Forman, discussed their experiences and insights as global marketers in a panel discussion led by Marc de Swaan Arons, founder and chairman, EffectiveBrands.
Best Practices in Internal Communications
Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.
Best Practices in Internal Communications
Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.
Best Practices in Internal Communications
Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.
Marketing Organization: The Way to Internal Innovation
Featuring case studies from ANA member companies, Walmart, Intuit, and Xerox, this Insight Brief also looks at how satisfied marketers are with their current positions and how e-commerce groups are being structured within marketing departments.
An ANA Board Discussion on Marketing Today
Bob Liodice, president and chief executive officer, ANA, facilitated a conversation between Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions Inc., Gary Elliott, vice president, corporate marketing, Hewlett-Packard Company, and Tom Haas, chief marketing officer, Siemens Corporation, about the challenges facing CMOs today.
An ANA Board Discussion on Marketing Today
The ANA Board discusses the challenges facing CMOs today at this year's Masters of Marketing Conference.
Driving Efficiency
Learn how to transform the global marketing supply chain for competitive advantage. While the concept of managing marketing as a supply chain is not new, most organizations struggle with large-scale improvement efforts because managers do not account for marketing’s unique challenges.
The Future of Marketing
Eight visionaries reveal their predictions for the industry over the next decade. They discuss everything from social to mobile to search to online video.
A Marketing Identity Check: Differentiated Capabilities Earn the "Right to Win"
Booz & Company, Korn/Ferry International, and the Association of National Advertisers (ANA) recently conducted a survey of 350 senior marketing professionals across many industries to find out how the role of marketing is evolving at their companies in response to these changes in the marketing and media ecosystem.
