Departmental Structure & Communications
Walmart: Procurement Organizational Structure
Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.
Walmart: Procurement Organizational Structure
Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.
3M: Communicating Innovation to Employees
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
3M: Communicating Innovation to Employees (Greer)
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
3M: Communicating Innovation to Employees (McGinley)
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
Innovators Panel
Representatives from General Mills, Hormel Foods, and Advance Auto Parts discussed how their organizations handle innovation in this panel discussion.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Build a Team and an Internal Community to Win the Social Media Race
Duane Schulz, vice president of marketing operations and social media at Xerox, discussed how his company was able to create social media guidelines and best practices.
Organizing for Improved Customer Engagement via Social Media
Matt Rozen, Senior Social Media Strategist, Adobe Systems, shared a frontline social media case study and discussed how Adobe organizes their social media to better engage with their customers.
Organizing for Improved Customer Engagement via Social Media
Matt Rozen, Senior Social Media Strategist, Adobe Systems, shared a frontline social media case study and discussed how Adobe organizes their social media to better engage with their customers.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
Procurement Leader Keynote: Winning Brand Building: Purpose-Inspired Strategic Relationships
Stew Atkinson, VP, product supply, global brand building purchases, Procter & Gamble, discussed how the purchasing group at his organization has formed partnerships with the marketing team to allow them to achieve their objectives as an organization.
