Departmental Structure & Communications
Innovation Leaders: Panel Discussion
A panel of client-side marketers charged with leading innovation at their respective organizations, together with a leading academic author, shared insights and best practices on various aspects related to innovation.
U.S. Cellular and Facebook: A Passion Project
Sherri Maxson, director interactive, U.S. Cellular Corporation, and Bob Skwarek, brand manager, U.S. Cellular Corporation, shared a case study on how the brand built its social team using employee volunteers.
U.S. Cellular and Facebook: A Passion Project
Sherri Maxson, director interactive, U.S. Cellular Corporation, and Bob Skwarek, brand manager, U.S. Cellular Corporation, shared a case study on how the brand built its social team using employee volunteers.
Charles Schwab Creative Services Agency Model
Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.
Charles Schwab Creative Services Agency Model
Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.
The Global Advertising Management Team—A Ford Case Study
Jana Rygiel, global advertising purchasing manager at Ford, outlined why the Global Agency Management Team was developed and how it has morphed over time.
Best Practices for Global Marketing Management
Interested in global marketing management? Check out this video.
Best Practices for Global Marketing Management
Interested in global marketing management? Check out this presentation.
B-to-B Marketing Leadership Study
Matthew Egol, vice president, consumer, media and digital practice at Booz & Company (N.A.) Inc., and Bill Stabile, senior director, brand and marketing communications at Siemens Corporation and chair of the ANA Business-to-Business Marketing Committee, debuted findings from a new B-to-B Marketing Leadership Study whose objective was to determine what sets B-to-B marketing leaders apart across industry sectors.
Cisco: Leadership in New Structures for Global B-to-B Marketing
Peter Alexander, vice president, worldwide field marketing at Cisco, discussed his company's new model for global B-to-B marketing.
Cisco: Leadership in New Structures for Global B-to-B Marketing
Peter Alexander, vice president, worldwide field marketing at Cisco, discussed his company’s new model for global B-to-B marketing.
Can Creative Vision Help Your Bottom Line?
This webinar presentation provides the framework needed to optimize your brands creative outcome by bringing the right teams together within an organization. Agency and client-side experts from OnRequest Images, Microsoft, and InterContinental Hotels Group show you how to get the most out of all creative relationships.
Can Creative Vision Help Your Bottom Line?
This webinar video provides the framework needed to optimize your brands creative outcome by bringing the right teams together within an organization. Agency and client-side experts from OnRequest Images, Microsoft, and InterContinental Hotels Group show you how to get the most out of all creative relationships.
Presentation: SEI: The Journey to Sustainable Growth through a Brand Transformation
Mark Samuels, CMO, SVP, corporate marketing and communications, SEI, discussed how SEI has continually evolved its business and culture over the last 20 years in order to stay relevant.
SEI: The Journey to Sustainable Growth through a Brand Transformation
Mark Samuels, CMO, SVP, corporate marketing and communications, SEI, discussed how SEI has continually evolved its business and culture over the last 20 years in order to stay relevant.
Research Report: The State of Marketing
ANA and Prophet partnered on a survey to understand the behaviors and attitudes that characterize marketers who have shifted from a tactical to a visionary role. The survey identified several key shifts in the marketing industry. Read this research report for our findings.
Everything You Need to Know About In-House Agencies
A panel of ANA members from AstraZeneca, Blue Cross Blue Shield of Massachusetts, and Combe Incorporated, each with diverse in-house agency experience, discussed the results of the 2008 In-House Agency Survey and their own perspectives, including when to set up in-house agencies; which services can be brought in-house; relationships with outside agencies and internal marketing; financial matters; and watchouts and concerns.
Corporate Communications and Public Relations Department Structure and Function
Members of the Senior Marketers' Think Tank describe the structure and function of their Corporate Communications and/or Public Relations Departments.
Developing a Marketing Library
In this seminar, Gillette's creation of an online knowledge management center was discussed. Policies and procedures, lessons learned, and suggestions on possible approaches to building a knowledge management portal for the marketing function were covered.
From The Top: Can We Manage the Marketing Organization?
This article outlines some of the implications supporting the idea that the marketing function compares unfavorably with other functions inside corporations.
