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Search returned: 312 document(s).
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Key Tips for Marketing Talent
Industry Insights April 12, 2024Robert Half expert Amy Mangan shared key recommendations for navigating the job market. Whether you are seasoned talent or new to the workforce, it can be challenging to steer through the ever-changing ad industry.
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The Marketing and PR Nexus: Breaking Down the Silos
POVs April 10, 2024PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.
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How Agencies Deal with Clients' CMO Churn
B2C March 22, 2024The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.
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How the Best Brands Decide on and Succeed with Creative Partners
Event Recaps March 19, 2024Ryan Sheffer, founder of and CEO at Mile 80, outlined the four styles of agency collaboration he believes are most effective and shared the four criteria upon which all potential external partners should be evaluated.
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Marketing Communications Planning Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.
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Project Management Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 37 premium tools and templates to create a comprehensive approach to project management.
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Public Relations Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.
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Sales Enablement Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 47 premium tools and templates to create a comprehensive sales enablement plan.
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Sales Training Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 27 premium tools and templates to develop a consultative approach to selling.
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Social Media Marketing Plan Playbook
Playbooks March 1, 2024Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.
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Organizational Culture Plan Methodology
Playbooks March 1, 2024Use this Toolkit to enhance the culture of your marketing organization.
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Shopper Marketing Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
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Marketing Disruption Toolkit
Playbooks March 1, 2024Use this collection of tools to counter the impact of disruptive forces on marketing.
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Marketing Organizational Structure Toolkit
Playbooks March 1, 2024This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.
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Analytics and Insights Teams: Structures and Roles
ASK Answers February 14, 2024How can I structure my organization to effectively leverage my analytics team?
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Six Tips for a Brand Transformation Led by Marketing Operations
Event Recaps January 23, 2024Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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How to Create an Investor Mindset Culture at Your Business
Event Recaps January 23, 2024Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.
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How to Create an Investor Mindset Culture at Your Business
Conference Session Videos January 23, 2024In this video, Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.
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Six Tips for a Brand Transformation Led by Marketing Operations
Conference Session Videos January 23, 2024In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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How Marketing Can Align with the Business and Achieve Impressive Results
Conference Session Videos January 23, 2024In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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