Staffing & Professional Development
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey
This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.
Some Assembly Required
To succeed in social media, start by building the right team. Learn what top brand marketers and social media experts have to say on creating a quality framework for a successful social media program.
The Creative Group: 2013 Salary Guide
The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
Making a Splash
A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.
PwC: Leveraging the Power of our Differences
Bob Liodice, president and CEO, ANA, interviewed Niloufar Molavi, vice chair, Greater Houston market managing partner, U.S. Energy Leader, PwC, about her experience as a former chief diversity officer at PricewaterhouseCoopers (PwC) LLP, and the reasons why PwC has achieved top honors in diversity.
Diversity: Moving Beyond Demographics
Featuring case studies from ANA member companies AT&T, Navy Recruiting Command, and Time Warner, this Insight Brief also includes information on the importance of making the advertising industry more diverse and how marketers can make a business case for diversity.
Aon plc: Social Starts from Within
Frank Helmert, vice president, global interactive marketing, Aon plc, discussed how the company leverages social media to increase employee knowledge and engagement, identify business opportunities, and provide new services to its clients.
Aon plc: Social Starts from Within
Frank Helmert, vice president, global interactive marketing, Aon plc, discussed how the company leverages social media to increase employee knowledge and engagement, identify business opportunities, and provide new services to its clients.
Talent in Demand: The Next Generation of Creative Roles
This white paper from The BOSS Group shares the top seven creative positions that potential employers are looking to fill in 2012.
Turning Employees into Brand Ambassadors
Company associates who live and breathe your brand can have a dramatic impact on the bottom line. Learn how 3M and Southwest Airlines engage employees to strengthen business.
Attract Top-Tier Talent: Meeting the Wants and Needs of the Creative Work Force
The BOSS Group surveyed top creative professionals in major metropolitan areas to learn their hopes, habits, likes, dislikes and what they’re looking for in an employer.
Women in the Navy
Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.
Impact Study 2011: From Where I Stand…Advertising Agency Diversity and Inclusion Perceptions
This landmark 2011 study from Tangerine-Watson explores the perspectives and perceptions of multicultural advertising professionals.
The Diversity Dilemma
While increasing diversity in the industry continues to be a hot-button issue, ANA members like Dell, IBM, and Visa are responding to the challenge. Five best practices offer ways to create a more diverse workplace.
Learnings from the 4A’s Conference Relevant to Marketers
Catherine Bension, CEO, SelectResources International, and Avi Dan, founder and president, Avidan Strategies, shared what they heard at the 4A’s annual conference.
Eight Trends Shaping the Creative Team of the Future
This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.
What Keeps Global Marketers Awake at Night?
Johan Jervoe, vice president, creative & digital marketing services, Intel Corporation, and Kris Sirchio, chief marketing officer, Brown-Forman, discussed their experiences and insights as global marketers in a panel discussion led by Marc de Swaan Arons, founder and chairman, EffectiveBrands.
From the Top: Moving Diversity Forward
The marketing industry has taken small steps to embrace diversity, but more must be done. Bob Liodice, president and CEO of the ANA, says despite a number of initiatives aimed at increasing the number of minorities in the industry, marketers and media companies haven't made enough progress.
