Staffing & Professional Development
From the Top: Moving Diversity Forward
The marketing industry has taken small steps to embrace diversity, but more must be done. Bob Liodice, president and CEO of the ANA, says despite a number of initiatives aimed at increasing the number of minorities in the industry, marketers and media companies haven't made enough progress.
Marketing Organization: The Way to Internal Innovation
Featuring case studies from ANA member companies, Walmart, Intuit, and Xerox, this Insight Brief also looks at how satisfied marketers are with their current positions and how e-commerce groups are being structured within marketing departments.
Rising Marketing Stars
The ANA recently recognized its second class of “Rising Marketing Stars”—four young professionals who have made valuable contributions to the overall excellence of their marketing organizations. The winners were nominated by a senior executive in their company for demonstrating leadership, innovation, creativity, and accountability, among other attributes.
Time Warner: Leveraging Diversity as a Key to Business Growth
Lisa Garcia Quiroz, senior vice president, corporate responsibility and chief diversity officer, Time Warner Inc., discussed the company's plans to make diversity a strategic business imperative and capture growth in multicultural markets.
AT&T: Diversity as a Strategic Imperative
Jennifer Jones, vice president, diverse markets and post sale communications, AT&T Inc., discussed how diversity management is a strategic business imperative at AT&T.
Intuit: Developing Marketing Rock Stars
Diane Ueberle, group marketing manager, Intuit, discussed the leadership and development program that Intuit has put into place for their marketing team.
Intuit: Developing Marketing Rock Stars
Diane Ueberle, group marketing manager, Intuit, discussed the leadership and development program that Intuit has put into place for their marketing team.
Marketing to the New Majority: Strategies for a Diverse World
David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Bringing Learning to Life
Michael Palmer, executive vice president of the ANA School of Marketing, explains why training is the key to marketing efficiency, superior results, and brand growth.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Build a Team and an Internal Community to Win the Social Media Race
Duane Schulz, vice president of marketing operations and social media at Xerox, discussed how his company was able to create social media guidelines and best practices.
Build a Team and an Internal Community to Win the Social Media Race
Duane Schulz, vice president of marketing operations and social media at Xerox, discussed how his company was able to create social media guidelines and best practices.
Procurement Leader Keynote: Winning Brand Building: Purpose-Inspired Strategic Relationships
Stew Atkinson, VP, product supply, global brand building purchases, Procter & Gamble, discussed how the purchasing group at his organization has formed partnerships with the marketing team to allow them to achieve their objectives as an organization.
