Staffing & Professional Development
From The Top: Can We Manage the Marketing Organization?
This article outlines some of the implications supporting the idea that the marketing function compares unfavorably with other functions inside corporations.
Ten Steps to a More Effective Alignment between Marketing & Marketing Procurement
A list of ten steps to a more effective alignment between marketing and marketing procurement.
The Marketing Organization: Recent Trends and Future Directions
This white paper presents the results of an ANA/Guideline survey designed to answer key questions related to marketing organization including, how has the organizational structure of the marketing function been changing in the past several years? is the marketing function becoming more centralized or more decentralized? and is it becoming more or less integrated?
From the Top: The Long and Winding Road
In this article, ANA President and CEO Bob Liodice discusses the long and winding road that Chief Marketing Officers(CMOs) must navigate in order to help an businesses achieve successful marketing.
The CMO Survival Guide
Jim Garrity, Chief Marketing Officer at Wachovia, provides four survival tips for CMOs.
Internal Agency Structure
ANA members provide insight on their internal agency structures, including information on how many people are staffed in their internal agency and how they track cost savings for their internal agency.
