Staffing & Professional Development
E*Trade Financial Corporations CMO Nick Utton and Ken Zasky of Spark Communications offer practical pointers to help them prosper in a challenging economy.
This article summarizes presentations made at the Masters of Marketing conference displaying different ways to grow brands.
A panel of ANA members from AstraZeneca, Blue Cross Blue Shield of Massachusetts, and Combe Incorporated, each with diverse in-house agency experience, discussed the results of the 2008 In-House Agency Survey and their own perspectives, including when to set up in-house agencies; which services can be brought in-house; relationships with outside agencies and internal marketing; financial matters; and watchouts and concerns.
Members of the Senior Marketers' Think Tank describe the structure and function of their Corporate Communications and/or Public Relations Departments.
In this seminar, Gillette's creation of an online knowledge management center was discussed. Policies and procedures, lessons learned, and suggestions on possible approaches to building a knowledge management portal for the marketing function were covered.
This article reveals the thoughts of McDonald's CMO Neil Golden on leading the company's broad marketing organization into the future.
This article outlines some of the implications supporting the idea that the marketing function compares unfavorably with other functions inside corporations.
A list of ten steps to a more effective alignment between marketing and marketing procurement.
This white paper presents the results of an ANA/Guideline survey designed to answer key questions related to marketing organization including, how has the organizational structure of the marketing function been changing in the past several years? is the marketing function becoming more centralized or more decentralized? and is it becoming more or less integrated?
In this article, ANA President and CEO Bob Liodice discusses the long and winding road that Chief Marketing Officers(CMOs) must navigate in order to help an businesses achieve successful marketing.
Jim Garrity, Chief Marketing Officer at Wachovia, provides four survival tips for CMOs.
ANA members provide insight on their internal agency structures, including information on how many people are staffed in their internal agency and how they track cost savings for their internal agency.
Capital One is a diverse company that looks to hire people with a variety of skills, so the career site was enhanced to recruit talent across the board.
The U.S. Air Force built a centralized hub offering information and tools relating to careers in an array of business and technical fields to recruit talented civilians.
To mitigate unemployment rates in the construction industry during the recession, the International Union of Painters and Allied Trades delivered localized job alerts right to workers’ phones via text.
To promote its Microsoft Dynamics product among business decision-makers, Microsoft created an app that generated nametags for users based on their skills and achievements, not job titles.
To increase awareness for JobLens, an exclusive job-hunting app, Nokia engaged social media and augmented reality to help find open jobs near a user’s physical location.
TD Ameritrade Careers broke new ground with the development of a mobile job search engine.
Walmart launched a responsive and compelling career site to reach and attract qualified candidates to its large organization.
YouEarnedIt launched a mobile app to make using its services easier for existing customers and to attract potential new customers.