Measurement Methodologies
Activating a "Big Data" Strategy
Learn how a data management plan (DMP) roadmap can help marketers leverage resources to make business decisions that generate lasting results. This new solution stands to fundamentally reshape the way marketers collect, process, and deploy information for tangible customer engagement.
Aligning for the Future
The “New Four Ps” (process, people, platforms, and partners) will bring brands into the next generation of marketing success. With these as a framework, an actionable strategy becomes more straightforward.
Decision Analyst Inc.: Advertising Effectiveness White Paper
This white paper from Decision Analyst Inc. offers guidelines to marketers who are working to achieve advertising effectiveness while faced with infinite media buying choices.
Enhancing Avon Fragrance Concept Testing: Integrating Rational Purchase Interest and Emotional Purchase Drive
Denise Feitosa, manager global fragrances, insights and market intelligence at Avon Products, Inc., and David Forbes, president and CEO of Forbes Consulting Group, discussed how the Forbes Consulting Group helped Avon test fragrance concepts in a new and exciting way by measuring emotional responses.
Enhancing Avon Fragrance Concept Testing: Integrating Rational Purchase Interest and Emotional Purchase Drive
Denise Feitosa, manager global fragrances, insights and market intelligence at Avon Products, Inc., and David Forbes, president and CEO of Forbes Consulting Group, discussed how the Forbes Consulting Group helped Avon test fragrance concepts in a new and exciting way by measuring emotional responses.
Moving 3MS Priorities Forward: A Status Report
George Ivie, president and CEO of Media Rating Council, Inc. (MRC) discussed the status of the cross-platform measurement initiative Making Measurement Make Sense (3MS), which was launched in 2011 by the ANA, the Interactive Advertising Bureau (IAB), and the 4A’s in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
Moving 3MS Priorities Forward: A Status Report
George Ivie, president and CEO of Media Rating Council, Inc. (MRC) discussed the status of the cross-platform measurement initiative Making Measurement Make Sense (3MS), which was launched in 2011 by the ANA, the Interactive Advertising Bureau (IAB), and the 4A’s in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
ANA Commercial Ratings Summit Follow-Up
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
ANA Commercial Ratings Summit Follow-Up — comScore
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
ANA Commercial Ratings Summit Follow-Up — Kantar Media
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
Chango: View-Through Attribution Exposed
In this white paper Chango examines the key arguments for and against the use of view-through attribution as a significant marketing metric.
GfK MRI: Top Interactive Magazine Ads on Tablets
In the 12th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on tablet magazine ads which generated the most reader interaction.
Arbitron: Radio’s ROI in Marketing Mix Models
In this white paper Arbitron shares results of a two year study done in collaboration with radio industry leaders to determine best practices for improving radio data for marketing mix models.
GfK MRI: Most-Read Magazine Ads on Tablets
In the 11th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on the most-read magazine ads on tablets.
An Exploration of Online Advertising Effectiveness
This analysis from Insight Express aims to explore how campaign effectiveness has changed over the past few years, how those results vary by industry, and how frequency plays a role in advertising effectiveness.
Multi-Channel Marketing Campaign Performance Analysis
According to this report from InsightExpress, as more advertisers buy media across multiple channels for integrated marketing campaigns, the need for holistic measurement becomes greater.
Converting Cinema CPMs to TV
This presentation from National CineMedia looks at how cinema impressions can be converted to TV impressions using Nielsen’s Brand Effect methodology.
The Impact of Combining TV Advertising with National CineMedia’s FirstLook
Combining in-cinema advertising with TV advertising can help to yield higher recall and likeability metrics, according to this presentation from National CineMedia.
How Sexy Little Numbers Can Grow Your Business
Dimitri Maex, managing director, OgilvyOne New York, and author of Sexy Little Numbers, discussed how to turn data into actionable strategies that drive real growth and revenues.
How Sexy Little Numbers Can Grow Your Business
Dimitri Maex, managing director, OgilvyOne New York, and author of Sexy Little Numbers, discussed how to turn data into actionable strategies that drive real growth and revenues.
