Measurement Methodologies
Measuring the Impact of Social Media
Craig Stacey, director of research at the Center for Measurable Marketing at New York University, discussed how in-store purchase reinforces word of mouth and contributes to even greater sales.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
Networked Insights: How the Social Web Drives Product Development
Networked Insights highlights how the use of their Stage-Gate product innovation process can be useful to brands when coupled with social media analysis for new product development.
Google: Searching for Primetime Engagement
Google analyzes the strong correlation between TV viewership and online search activity as a vehicle for understanding the dynamics of primetime engagement.
The Walgreens Approach to Agency Evaluations
Christine Kubisztal, director, media services, Walgreen Company, discussed how the implementation of agency scorecards and media performance monitoring has contributed to the success of Walgreen’s marketing.
The Walgreens Approach to Agency Evaluations
Christine Kubisztal, director, media services, Walgreen Company, discussed how the implementation of agency scorecards and media performance monitoring has contributed to the success of Walgreen’s marketing.
Networked Insights: Adapting to the Demand Economy with Real-Time Consumer Data
Networked Insights provides details on how to improve marketing campaigns by leveraging real-time data gathered from social media conversations.
Media Optimization Guide: Make Every Ad Perform Like a Super Bowl Ad
This guide from Networked Insights provides details on how marketers can achieve real-time insight into audience preferences, habits and behaviors to aid in better placement of media and promotions, resulting in both optimal reach and cost savings.
A.T. Kearney's 2011 Assessment of Excellence in Procurement
Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.
A.T. Kearney's 2011 Assessment of Excellence in Procurement
Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.
A.T. Kearney's 2011 Assessment of Excellence in Procurement
Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
DPAA: Standard Advertising Units
The DPAA (Digital Place-based Advertising Association) provides standard advertising unit guidelines which are recommended for acceptance by all digital place-based networks.
Radio: Don’t You Forget About Me
This ANA Insight Brief contains case studies from ANA members, Walgreens and Toyota, as well as information on integrating radio with direct mail and the growth of online radio.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM
Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.
