Measurement Methodologies
Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM
Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
Michele Madansky, PhD, media and market research consulting, presented challenges and opportunities from a CIMM whitepaper which evaluated the strengths and weaknesses of current cross-platform ad effectiveness measurement.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
Michele Madansky, PhD, media and market research consulting, presented challenges and opportunities from a CIMM whitepaper which evaluated the strengths and weaknesses of current cross-platform ad effectiveness measurement.
Calling All Rocket Scientists: The Best Way to Predict the Future Is to Invent It!
Alan Wurtzel, president, research, NBC Universal, provided the closing keynote address at the Cross-Platform Video Measurement Summit.
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
Cross-Platform Metrics: Many Things Change, the Math Doesn’t
Artie Bulgrin, senior vice president, research & analytics, ESPN, offered ESPN’s perspective on which metrics are needed to improve cross-platform measurement.
Cross-Platform Metrics: Many Things Change, the Math Doesn’t
Artie Bulgrin, senior vice president, research & analytics, ESPN, offered ESPN’s perspective on which metrics are needed to improve cross-platform measurement.
DPAA: Audience Metrics Guidelines
The DPAA (Digital Place-based Advertising Association) provides guidelines outlining the basis for recommended audience measurement metrics for digital place-based networks.
Industry Call to Action: Collaboration is the Key to Moving Forward
Patti Wakeling, global media insights director, Unilever, provided a first-hand perspective of the collective challenges that face the entire media industry in defining cross-platform video measurement.
Industry Call to Action: Collaboration is the Key to Moving Forward
Patti Wakeling, global media insights director, Unilever, provided a first-hand perspective of the collective challenges that face the entire media industry in defining cross-platform video measurement.
Marketing Leaders Share Business Challenges Driving Cross-Platform Measurement
David Marans, executive vice president, media, The ARF, led a panel discussion with four executives who addressed the business challenges behind cross-platform measurement and the steps which should be taken to move the media industry forward.
TAXI: Does the Media Industry Need a UPC Code to Track Content and Ads Across Platforms?
David Kohl, Advertising Sector Leader for Ernst & Young’s, Media and Entertainment Advisory Practice, provided details on CIMM’s in-progress TAXI (Trackable Asset Cross-Platform Identification) initiative, which seeks to set standards for content identification and tracking as entertainment and advertising assets move across multiple screens.
TV "Set-Top Box" Data: Interesting Insights, New Currency, or New Paradigm?
Lyle Schwartz, managing partner, implementation research & marketplace analysis, GroupM, and Mark Loughney, VP, sales & strategy research, ABC, discussed the potential for return path data to improve the way that television is planned, bought, sold and evaluated.
TV “Set-Top Box” Data: Interesting Insights, New Currency, or New Paradigm?
Lyle Schwartz, managing partner, implementation research & marketplace analysis, GroupM, and Mark Loughney, VP, sales & strategy research, ABC, discussed the potential for return path data to improve the way that television is planned, bought, sold and evaluated.
USA TouchPoints: An Agency’s Perspective
David Shiffman, senior vice president, research director, MediaVest, provided an overview of USA TouchPoints as an innovative new planning and consumer insights tool for cross-platform campaigns.
USA TouchPoints: An Agency’s Perspective
David Shiffman, senior vice president, research director, MediaVest, provided an overview of USA TouchPoints as an innovative new planning and consumer insights tool for cross-platform campaigns.
Yahoo!: The Impact of Social Features
Yahoo! offers findings from their measurement of the brand impact of a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars.
Michael Finn of BrightLine: A Perspective on ITV
Rick Howe, the ITV doctor, interviewed Michael Finn, president of BrightLine, about where television advertising has been and where it’s going now that interactive TV is a viable and appealing option for advertisers.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, insights and research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
