Media Buying & Planning
TVB: Network TV Scatter vs. Spot TV Cost Comparison
Research from the TVB (Television Bureau of Advertising) provides analysis of SQAD national and local market cost estimate data.
Game Changer
Local advertising on a national level is making a difference for big brands. It's predicted to pass the $100 billion mark in 2013, up from $91 billion in 2011.
Connecting with Consumers in the Home, Food, and Travel Categories
Representatives from Scripps Networks Interactive presented research and insights around consumers in the three major categories of home, food, and travel.
Connecting with Consumers in the Home, Food, and Travel Categories
Representatives from Scripps Networks Interactive presented research and insights around consumers in the three major categories of home, food, and travel.
Connecting with Consumers in the Home, Food, and Travel Categories
Karen Grinthal, Greg Regis, and Jon Steinlauf of Scripps Networks Interactive presented research and insights around consumers in the three major categories of home, food, and travel.
Verizon Wireless' Digital Daypart
Marc Fonzetti, media director, Verizon Wireless, and Anthony Rushton, CEO/founder, Telemetry, discussed Verizon’s new digital daypart that helps the company measure ROI across multiple screens.
Verizon Wireless' Digital Daypart
Marc Fonzetti, media director, Verizon Wireless, and Anthony Rushton, CEO/founder, Telemetry, discussed Verizon’s new digital daypart that helps the company measure ROI across multiple screens.
TVB: Spot TV’s CPM Advantage over Scatter Premiums
In this piece the TVB (Television Bureau of Advertising) examines Spot TV as a competitive alternative to the Scatter marketplace.
TVB: The Impact of Political Advertising on TV Inventory in Election Years
The TVB (Television Bureau of Advertising) offers key observations to help inform the non-political TV media planning process during a record year for political advertising via local television.
Copyright Termination Rights Create Quandaries For Music Licensees
This Advertising Alert from Davis & Gilbert LLP discusses the potential pitfalls licensees of music may face due to a provision of the Copyright Act of 1976 that permits authors of copyrighted works to reclaim ownership of the works after 35 years.
The Future of Digital Media Buying
Joanna O'Connell, senior analyst, Forrester Research, Inc., discussed the evolution of digital media buying.
The Future of Digital Media Buying
Joanna O'Connell, senior analyst, Forrester Research, Inc., discussed the evolution of digital media buying.
Understanding How Corporate Trade Can Help Achieve Your Goals
Kevin Farkas, executive vice president, sales and business development, and Bill Georges, president, sales and operations, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.
Investing in Brand Targets
Learn about how the Martin Agency used consumer research in two client case studies. These case studies combine demographic research with media schedule evaluation.
The Walgreens Approach to Agency Evaluations
Christine Kubisztal, director, media services, Walgreen Company, discussed how the implementation of agency scorecards and media performance monitoring has contributed to the success of Walgreen’s marketing.
The Walgreens Approach to Agency Evaluations
Christine Kubisztal, director, media services, Walgreen Company, discussed how the implementation of agency scorecards and media performance monitoring has contributed to the success of Walgreen’s marketing.
Media Optimization Guide: Make Every Ad Perform Like a Super Bowl Ad
This guide from Networked Insights provides details on how marketers can achieve real-time insight into audience preferences, habits and behaviors to aid in better placement of media and promotions, resulting in both optimal reach and cost savings.
Agency Trading Desks
Panelists and members discussed what agency trading desks do and whether they are a conflict of interest due to the fact that they act as an agency and vendor at the same time.
DPAA: Standard Advertising Units
The DPAA (Digital Place-based Advertising Association) provides standard advertising unit guidelines which are recommended for acceptance by all digital place-based networks.
Historical Review: Advertising at the Academy Awards
Kantar Media provided historical and current data on Academy Awards advertising in this trend report.
