Media Buying & Planning

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GLUE2020: Busting the Myth of Media Rebates

Morten Pedersen, chairman, GLUE2020, offered industry advice to marketers on media rebates and incentives as they are becoming an increasingly hot topic in the U.S.

Marketers Panel: Media Strategy Issues

In this session the ANA led a panel discussion with client-side marketers on their views and best practices for a variety of top media strategy issues.

Media Rebate Conundrum

Incentive activity is happening in the U.S. Are you aware? Only two percent of respondents to an ANA survey felt that agencies that took rebate/incentive dollars could be “objective with their media allocation recommendations."

DataXu: Programmatic Media Management

Mike Baker, CEO and co-founder, DataXu, discussed how demand side platforms are providing the technology to enable programmatic digital media management.

DataXu: Programmatic Media Management

Mike Baker, CEO and co-founder, DataXu, discussed how demand side platforms are providing the technology to enable programmatic digital media management.

Simulmedia: The Real Time Advertising Future

Jack Smith, chief product officer, Simulmedia, discussed how big data is fueling the latest technologies and demand-side platforms for programmatic buying and digital media management.

Simulmedia: The Real Time Advertising Future

Jack Smith, chief product officer, Simulmedia, discussed how big data is fueling the latest technologies and demand-side platforms for programmatic buying and digital media management.

Debate: Unbundling vs. Centralizing Multicultural Creative and Media

Bill Duggan, group executive vice president, ANA, led a discussion with Monica Gadsby, chief executive officer, the Americas, Starcom MediaVest Group, and Shelley Yamane, president and chief strategic officer, Muse, on unbundling versus centralizing multicultural creative and media.

How Allstate Leverages Big Data

Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

DPAA: What Will It Take to Grow This Sector?

A panel of industry experts discussed ways to jointly craft a roadmap for future growth in the digital place-based media sector.

Wall Street’s Perspective on the State of the Media Industry

Brian Wieser, senior analyst, Pivotal Research, shared his perspective on the state of the media industry. Topics discussed include budgets, ecommerce, Facebook, TV advertising, online video, geo-location, and media rebates/incentives.

Wall Street’s Perspective on the State of the Media Industry

Brian Wieser, senior analyst, Pivotal Research, shared his perspective on the state of the media industry. Topics discussed include budgets, ecommerce, Facebook, TV advertising, online video, geo-location, and media rebates/incentives.

Media’s Value Equation

Kathleen Brookbanks, president, OMD East, discussed how media agencies are under increasing pressure to invest more in talent and technology in order to keep pace with the growing complexity of media.

Media’s Value Equation

Kathleen Brookbanks, president, OMD East, discussed how media agencies are under increasing pressure to invest more in talent and technology in order to keep pace with the growing complexity of media.

How Allstate Leverages Big Data

Keary Phillips, senior Internet marketing program manager, Allstate, and Eric Porres, chief marketing officer, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.

Active International: How to Handle the Third Wave of Real Estate Pain

In this Forbes article Active International discusses the opportunities for utilizing corporate trade to combat the pain of having too much empty retail real estate.

Active International: Four Things Marketers Should Know About Corporate Trade

In this piece, Active International outlines four things that every marketer should know about corporate trade.

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