Media Buying & Planning
DPAA: Audience Metrics Guidelines
The DPAA (Digital Place-based Advertising Association) provides guidelines outlining the basis for recommended audience measurement metrics for digital place-based networks.
Marketing Leaders Share Business Challenges Driving Cross-Platform Measurement
David Marans, executive vice president, media, The ARF, led a panel discussion with four executives who addressed the business challenges behind cross-platform measurement and the steps which should be taken to move the media industry forward.
TV "Set-Top Box" Data: Interesting Insights, New Currency, or New Paradigm?
Lyle Schwartz, managing partner, implementation research & marketplace analysis, GroupM, and Mark Loughney, VP, sales & strategy research, ABC, discussed the potential for return path data to improve the way that television is planned, bought, sold and evaluated.
TV “Set-Top Box” Data: Interesting Insights, New Currency, or New Paradigm?
Lyle Schwartz, managing partner, implementation research & marketplace analysis, GroupM, and Mark Loughney, VP, sales & strategy research, ABC, discussed the potential for return path data to improve the way that television is planned, bought, sold and evaluated.
Political Ad Spend Outlook through Super Tuesday
This trend analysis by Kantar Media looks at the political spending taking place through Super Tuesday (March 6, 2012) and its potential impact on the 2012 presidential election.
Agency Trading Desks Demystified
A new ANA white paper brings to light the essentials of an emerging audience purchasing model. While trading desks have been around for about four years, little has been done to educate the marketing community about their potential benefits.
Final Say: Creative Dissonance
Disrupting traditional creative practices is the key to success in today’s environment. Learn about Audience First, an approach Visa uses to make consumer-centric media planning the first step in the creative process.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
Nielsen: Building Brands in a Cross-Platform World
In this research report, Nielsen provides insights on how cross-platform reach and frequency metrics and cross-platform ad effectiveness optimization approaches are possible.
Agency Trading Desks
Find out what agency trading desks are, what they do, potential benefits, questions to ask, and more.
CMO Roundtable
A panel of chief marketing officers from leading global companies discussed the state of television advertising today, inclusive of the key threats and opportunities in leveraging television for growth.
CMO Roundtable
In this video clip, top CMOs talk candidly about engagement at ANA's Masters of Marketing CMO Roundtable Luncheon.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
Attracting Brand Ad Dollars
This white paper from SQAD hypothesizes that better industry tools, such as an industry cost database, could add valuable insight, reduce friction and costs, and improve the planning process with respect to the area of digital display advertising.
Still the King
New media platforms may grab all the attention, but television reigns supreme as a powerful advertising medium. While total TV ad spending this year is expected to rise only 2.5 percent, even that hike will result in an outlay of $60.5 billion--considerably more than on any other media format.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
