Media Buying & Planning
Media Outlook 2004: Internet
In this article, the CEO & Publisher Washingtonpost.Newsweek Interactive, Caroline Little, talks about the use of the Internet for the purpose of marketing.
Media Outlook 2004: Magazines
Oliver Comyn, Publisher, The Economist, discusses the outlook for magazines in the US, 2004.
Media Outlook 2004: Network TV
Alex Wallau, President, ABC Television Network. describes what is happening to Network TV in the US, 2004.
Media Outlook 2004: Newspapers
Scott Smith, President & Publisher, Chicago Tribune, talks about the importance of newspapers and the work being done to meet the growing Hispanic population.
Media Outlook 2004: Outdoor
Media Outlook 2004: Radio
In this article, Roby Wiener, Premiere Radio Networks, discusses research that shows that radio is more valued by consumers than by advertisers.
Media Outlook 2004: Spot TV
Patrick Mullen, Tribune Broadcasting, discusses broadcast, makes predictions on the demand for spot TV and mentions some of the advantages of spot TV.
Media Outlook 2004: Syndication
Kager discusses TV network syndication in the changing and fragmenting TV world.
Brand Building In The 21st Century
Advertisers must respond to the realities of today's jaded, on-the-go, ever-elusive consumer.
