Media Buying & Planning
In this article, the CEO & Publisher Washingtonpost.Newsweek Interactive, Caroline Little, talks about the use of the Internet for the purpose of marketing.
Oliver Comyn, Publisher, The Economist, discusses the outlook for magazines in the US, 2004.
Alex Wallau, President, ABC Television Network. describes what is happening to Network TV in the US, 2004.
Scott Smith, President & Publisher, Chicago Tribune, talks about the importance of newspapers and the work being done to meet the growing Hispanic population.
In this article, Roby Wiener, Premiere Radio Networks, discusses research that shows that radio is more valued by consumers than by advertisers.
Patrick Mullen, Tribune Broadcasting, discusses broadcast, makes predictions on the demand for spot TV and mentions some of the advantages of spot TV.
Kager discusses TV network syndication in the changing and fragmenting TV world.
Advertisers must respond to the realities of today's jaded, on-the-go, ever-elusive consumer.