Managing Your Agency

12345 >>

Mirror, Mirror, on the Wall, Who Is the Best Agency of Them All?

Avi Dan, founder and CEO of Avidan Strategies LLC, discussed which qualities make a great agency and which ones were on the radar of top CMOs.

Mirror, Mirror, on the Wall, Who Is the Best Agency of Them All?

In this presentation, Avi Dan, founder and CEO of Avidan Strategies LLC, discussed which qualities make a great agency and which ones were on the radar of top CMOs.

Collaborative Negotiation Practices for Win-Win Results

Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.

Collaborative Negotiation Practices for Win-Win Results

In this webinar video, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.

Collaborative Negotiation Practices for Win-Win Results

In this webinar presentation, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.

Taking Cues from the Customer: “Omnichannel” and the Drive For Audience Engagement

Based on an intensive primary research effort and produced in partnership with the Interactive Advertising Bureau, this white paper explores the origins and likely evolution of omnichannel customer engagement strategies.

Marketing Procurement: Similar but Different?

This white paper from Decideware examines how procurement executives can help manage marketing spend.

Research Report: Payment Terms — Current Practices for Marketing Services

This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.

Ad Agency Agreement Template

A template for documenting the terms and conditions of your agreement with an ad agency.

Agency Management Methodology

Use this step-by-step planning methodology and set of 15 premium tools and templates to develop an approach to agency selection, management and evaluation.

A Look in the Mirror: Why Client/Agency Relationships Fail

Mark Sneider, owner/president of RSW/US and RSW/AgencySearch, discussed the top reasons why agency/client relationships often fail.

A Look in the Mirror: Why Client/Agency Relationships Fail

In this presentation, Mark Sneider, owner/president of RSW/US and RSW/AgencySearch, discussed the top reasons why agency/client relationships often fail.

How to Build an Effective Program Briefing

Agencies must have good briefs to produce good work, but many agencies say that they don’t receive the quality briefs they need. Learn how can you develop a briefing program in order to help your marketers write better briefs.

Overhead and the Truth About Efficiency Metrics

Rick Brook, senior vice president, global client operations, New York at WPP Group and chair of the agency finance committee — large agencies at 4A’s, broke down how agency overhead rate are calculated in this presentation.

Overhead and the Truth About Efficiency Metrics

In this presentation, Rick Brook, senior vice president, global client operations, New York at WPP Group and chair of the agency finance committee — large agencies at 4A’s, broke down how agency overhead rate are calculated in this presentation.

SCAN International/Joanne Davis Consulting: Quality of Clients Survey Findings 2012/13

In this report SCAN International and Joanne Davis Consulting provide findings from their 2012/13 survey of 293 agency leaders on the quality of their clients.

The Art and Science of Agency Partner Management

Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.

The Art and Science of Agency Partner Management

Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.

The Marriage of Scopes of Work and Agency Compensation

Michael Farmer, chairman of Farmer & Company, LLC, shared ideas on how a scope of work (SOW) can effectively be an integral part of a client-agency relationship, and also the basis for how agencies are compensated.

The Marriage of Scopes of Work and Agency Compensation

Michael Farmer, chairman of Farmer & Company, LLC, shared ideas on how a scope of work (SOW) can effectively be an integral part of a client-agency relationship, and also the basis for how agencies are compensated.

12345 >>

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help