Managing Your Agency
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Managing Advertising Excellence with Procurement
Alan Krinsky, president, Alan Krinsky Associates, and Steve Marcus, president and founder, MobiSave, discussed how to bridge the gap between procurement and agencies.
Managing Advertising Excellence with Procurement
Alan Krinsky, president, Alan Krinsky Associates, and Steve Marcus, president and founder, MobiSave, discussed how to bridge the gap between procurement and agencies.
Agency Relations for Procurement Professionals
Joanne Davis, president, Joanne Davis Consulting, Inc., and partner, SCAN International, discussed the different types of agencies and the various roles and responsibilities within them.
Agency Relations for Procurement Professionals
Joanne Davis, president, Joanne Davis Consulting, Inc., and partner, SCAN International, discussed the different types of agencies and the various roles and responsibilities within them.
Agency Relations for Procurement Professionals
Joanne Davis, president, Joanne Davis Consulting, Inc., and partner, SCAN International, discussed the different types of agencies and the various roles and responsibilities within them.
10 Things Agencies Want Clients to Change
Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.
10 Things Agencies Want Clients to Change
Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.
Build a Stronger Bond
These five best practices can improve the relationship between marketing, procurement, and agency professionals. To further improve these relationships, ANA has launched the Procurement Mentoring Program.
Elevating the Target/Wieden+Kennedy Relationship
Ed McFadden, group manager, partner management, Target Corporation, and Trish Adams, group account director, Wieden+Kennedy, described how they created a mutually beneficial relationship that has led to some of the most effective advertising in the industry.
Elevating the Target/Wieden+Kennedy Relationship
Ed McFadden, group manager, partner management, Target Corporation, and Trish Adams, group account director, Wieden+Kennedy, described how they created a mutually beneficial relationship that has led to some of the most effective advertising in the industry.
Get In Sync
It’s time for marketing, procurement, and agencies to build a more harmonious relationship. Just as procurement executives should expand their knowledge of agency operations, agency executives should become “procurement savvy.”
The Future of Agency Relationships: Insight from Forrester
Chris Stutzman, Principal Analyst, Forrester Research, shared his thoughts on how client/agency relationships must evolve in the future.
The Future of Agency Relationships: Insight from Forrester
Chris Stutzman, Principal Analyst, Forrester Research, shared his thoughts on how client/agency relationships must evolve in the future.
Best Practices for Managing Agencies for Integrated Campaigns
A panel of industry experts from Accenture, Rust-Oleum Corporation, United Airlines, and Northwestern University shared their experiences and perspectives on agency management.
How to Get the Most from Your Agency
John Birmingham, chief marketing officer, DeVry University, and Kelly Twohig, executive vice president/digital managing director, Starcom USA, shared their best practices on developing successful integrated marketing programs and discussed how to get the most from your agency.
How to Get the Most from Your Agency
John Birmingham, chief marketing officer, DeVry University, and Kelly Twohig, executive vice president/digital managing director, Starcom USA, shared their best practices on developing successful integrated marketing programs and discussed how to get the most from your agency.
Walk with Walgreens: A Case Study in Agency Collaboration
In collaboration with her agency partners, Christine Kubisztal, manager, media strategy and services, Walgreen Company, shared a case study and the brand’s best practices in managing agencies to develop effective integrated campaigns.
Walk with Walgreens: A Case Study in Agency Collaboration
In collaboration with her agency partners, Christine Kubisztal, manager, media strategy and services, Walgreen Company, shared a case study and the brand’s best practices in managing agencies to develop effective integrated campaigns.
10 Things I Hate About You
At the 2011 ANA Advertising Financial Management Conference, marketers, agencies, and procurement professionals were asked to share what they like least about working together.
