Managing Your Agency
How to Get the Best from Your Agency
John Seifert, chairman and CEO, Ogilvy & Mather North America, and Robert Schwartz, worldwide managing director, Ogilvy & Mather North America, discussed the principles David Ogilvy outlined in his 1963 book, Confessions of an Advertising Man.
Improved Marketing ROI via Improved Agency Briefing
Casey Jones, co-founder, BriefLogic, discussed the need for marketers to improve their briefing processes.
Improved Marketing ROI via Improved Agency Briefing
Casey Jones, co-founder, BriefLogic, discussed the need for marketers to improve their briefing processes.
Audi: The Return on Bravery
Scott Keogh, chief marketing officer, Audi of America Inc., and Paul Venables, founder and creative director, Venables Bell & Partners, discussed how Audi has reinvented itself in the U.S. over the past four years.
Audi: The Return on Bravery
Scott Keogh, chief marketing officer, Audi of America Inc., and Paul Venables, founder and creative director, Venables Bell & Partners, discussed how Audi has reinvented itself in the U.S. over the past four years.
How Higher Quality Agency Input Can Drive Higher ROI
Check out this webinar presentation to learn three principles that ANA considers a global best practice in agency input.
How Higher Quality Agency Input Can Drive Higher ROI
Watch this webinar and learn three principles that ANA considers a global best practice in agency input.
How to Get the Best from Your Agency
In David's Ogilvy's classic book Confessions of an Advertising Man, published in 1963, the author shares what he believed to be the 15 core principles of advertising. John Seifert, chairman and CEO, Ogilvy North America discussed those principles in the context of today's advertising reality in a presentation to the ANA Brand Management Committee.
Amex: Maximizing the Agency/Client Partnership
Eve Reiter, VP, global agency relations, American Express, discussed the keys to a successful client/agency partnership.
Harnessing the Madness of Client/Agency Relationships
Bruno Gralpois, Microsoft's director of global agency management, described how marketers can turn their agency relationships into powerful competitive assets.
Harnessing the Madness of Client/Agency Relationships
Bruno Gralpois, Microsoft’s director of global agency management, described how marketers can turn their agency relationships into powerful competitive assets.
Honda: Taking Charge of Your Agency Partnership
Steve Center, vice president, marketing operations, American Honda Motor Co., Inc., discussed his organization’s 36-year relationship with their agency, RPA, and what makes it work.
Honda: Taking Charge of Your Agency Partnership
Steve Center, vice president, marketing operations, American Honda Motor Co., Inc., discussed his organization’s 36-year relationship with their agency, RPA, and what makes it work.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing at Kimberly-Clark Corporation talks about Kimblerly-Clark's approach to strengthening the client/agency relationship.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.
Success through Symbiosis
Rob Davis, Starcom USA EVP and managing director, discussed an evolution toward new symbiotic relationships that are mutually beneficial for marketers, their agencies, and the media and content partners they both engage.
Success through Symbiosis
Rob Davis, Starcom USA EVP and managing director, discussed an evolution toward new symbiotic relationships that are mutually beneficial for marketers, their agencies, and the media and content partners they both engage.
EA Case Study
Shawn Conly, VP, advertising and media, shared EA’s new agency model, which employs multiple agencies and has a focus on communications planning.
EA Case Study
Shawn Conly, VP, advertising and media, shared EA’s new agency model, which employs multiple agencies and has a focus on communications planning.
