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Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

MillerCoors: New Product Innovation

MillerCoors discussed how innovation played a role in the development of its two newest products: a bold premium beer and a male-oriented, sweet, but not too sweet, cider.

In Tough Times "Hyper-Creatives" Provide Creative Advantage

One way to keep new products flowing to market during tough times is to rely on “hyper-creatives." These are people in the target market who are exceptionally creative in coming up with new product ideas.

Effective Marketing Strategies for Food and Drink Brands

Drawing on insights from the IPA Databank, this report identifies successful cases, flags future issues for food and drink businesses, and predicts ways to keep marketing effectively in these sectors.

Chobani: From Category Disruptor to Market Leader

Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Chobani: From Category Disruptor to Market Leader

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Honda’s Comeback Story

Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

In this presentation, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Taco Bell: Ad Age Marketer of the Year

Chris Brandt, CMO at Taco Bell, shared how the successful “Live más” platform was designed and executed to highlight innovation and address shifting consumer behaviors and food culture.

Taco Bell: Ad Age Marketer of the Year

In this video, Chris Brandt, CMO at Taco Bell, shared how the successful “Live más” platform was designed and executed to highlight innovation and address shifting consumer behaviors and food culture.

Taco Bell: Ad Age Marketer of the Year

In this presentation, Chris Brandt, CMO at Taco Bell, shared how the successful “Live más” platform was designed and executed to highlight innovation and address shifting consumer behaviors and food culture.

Experience Innovation

Read Lippincott's latest thought leadership piece on how today's most dynamic and up-and-coming brands are differentiating and delighting through experience innovation.

ThinkPad Levels the Playing Field with 1:1 Global Digital Engagement

Ajit Sivadasan shared key insights and lessons on how Lenovo leveraged modern marketing tactics to increase sales globally.

Driving Effective Messaging Through Collaboration

Dr. Lawrence Cesnik, U.S. lead for Global Customer Insights at LifeScan, Inc., shared how internal collaboration helped to launch an efficient, actionable strategic messaging study.

Driving Effective Messaging Through Collaboration

In this presentation, Dr. Lawrence Cesnik, U.S. lead for Global Customer Insights at LifeScan, Inc., shared how internal collaboration helped to launch an efficient, actionable strategic messaging study.

2014 Consumer Electronics Show: What Marketers Need to Know

Shelly Palmer, an advertising, marketing, and technology consultant, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.

2014 Consumer Electronics Show: What Marketers Need to Know

In this webinar video, Shelly Palmer, consultant, business advisor, and author, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.

2014 Consumer Electronics Show: What Marketers Need to Know

In this webinar presentation, Shelly Palmer, an advertising, marketing, and technology consultant, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.

Innovation

In order to keep up with a rapidly changing market, it’s crucial for brands to constantly seek new ways to innovate and evolve, not only in messaging, but as a company. In this Insight Brief, top marketers discussed the challenges, opportunities, trends and best practices involved in creating a truly innovative marketing campaign.

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