New Products

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Samsung Love Notes

Samsung created a mobile destination site that allowed users to test the S-Pen, a stylus that accompanies its Note II mobile phone, before purchasing it.

The Feed from Getty Images

Getty Images cleaned up its image and got innovative with a brand-new patent-pending technology to “feed” its customers relevant images.

EVEN Hotels: Brand Launch

Adam Glickman, head of EVEN Hotels at InterContinental Hotels Group, discussed the hallmarks of this new hotel brand that provides a holistic wellness experience.

Innovation at Arby’s

In this presentation, Robin Seward, vice president, brand marketing at Arby’s Restaurant Group, Inc., discussed how finding your brand’s center is essential to innovation that is broad but also relevant.

Innovation at Arby’s

Robin Seward, vice president, brand marketing at Arby’s Restaurant Group, Inc., discussed how finding your brand’s center is essential to innovation that is broad but also relevant.

Horizon Organic Innovates Through Content Marketing

Karissa Lim, brand manager at White Wave Foods, discussed how the company is innovating its Horizon brand beyond dairy, and James Clarke, CEO of Room 214, discussed the importance of brand storytelling in the post-advertising age.

Intuit’s Approach to Innovation

In this presentation, Kaaren Hanson, vice president, design innovation at Intuit, discussed the company’s culture of innovation, including the successful use of rapid experimentation.

Intuit’s Approach to Innovation

Kaaren Hanson, vice president, design innovation at Intuit, discussed the company’s culture of innovation, including the successful use of rapid experimentation.

Simplifying the Lawn and Garden Category for Younger Shoppers

David Bentz, director, retail strategy, and Patti Ziegler, VP global marketing communications at The Scotts Company, discussed the ways Scotts is breaking down barriers to entry into the lawn and garden category for Millennials.

Simplifying the Lawn and Garden Category for Younger Shoppers

In this presentation, David Bentz, director, retail strategy, and Patti Ziegler, VP global marketing communications at The Scotts Company, discussed the ways Scotts is breaking down barriers to entry into the lawn and garden category for Millennials.

Market Requirements Document

A template that summarizes market needs and the opportunity to develop a new product.

Product Applications Worksheet

An analysis tool to define the primary & secondary applications for a new product.

Product Development Budget

A budget template for product development that compares with previous versions of the product.

Product Development Charter

A charter template to outline the proposed product development plan and build a business case.

Product Development Prioritization Tool

Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.

Product Development Strategy Methodology

Use this step-by-step planning methodology and set of 17 premium tools and templates to develop a comprehensive product development strategy & plan.

Product Launch Checklist

A checklist to organize and standardize your product launch process.

Product Launch Plan Template

Use this to create a Product Launch Plan that successfully gets your product to market.

Product Launch Team Charter

A charter to document project scope, decision rights, and sponsorship.

Product Marketing Objectives Scorecard

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

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