New Products

Launching a TV Show Through Brand Influencers

Jason Metz, SVP Client Strategy at Awestruck Marketing Group, explained how A&E drove both online and offline engagement for a new TV program using social media influencers and a cross-country tour.

Launching a TV Show Through Brand Influencers

Jason Metz, SVP Client Strategy at Awestruck Marketing Group, explained how A&E drove both online and offline engagement for a new TV program using social media influencers and a cross-country tour.

Coty Prestige: Social Media Case Study and Best Practices

Sara Jackson, global marketing manager at Coty Prestige, and Natalie Levi, marketing coordinator at Coty Prestige, shared key learnings from their Madonna Facebook sweepstakes.

Coty Prestige: Social Media Case Study and Best Practices

Sara Jackson, global marketing manager at Coty Prestige, and Natalie Levi, marketing coordinator at Coty Prestige, shared key learnings from their Madonna Facebook sweepstakes.

TerraCycle: Getting Creative with Garbage

Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.

TerraCycle: Getting Creative with Garbage

Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.

TerraCycle: Getting Creative with Garbage

Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.

Starcom Norway: Kaizers Orchestra Case Study

In this video Starcom Norway highlights a successful case study on their creative approach to distributing digital content for the Norwegian band Kaizers Orchestra.

Colgate-Palmolive Case Study: The Colgate Wisp

Scott Campbell, general manager, integrated marketing communications, Colgate-Palmolive, Mindel Klein, director of digital marketing, Colgate-Palmolive, and Kim Canfield, media director, Colgate-Palmolive, discussed the launch of the Colgate Wisp.

McDonald’s: The McCafe Experience

Rob Jackson, U.S. marketing director, African-American consumer market, McDonald's Corporation, and Bianca Bradford, account director, Burrell Communications Group, discussed the launch of the McCafe for McDonald’s.

Time Warner: Leveraging Diversity as a Key to Business Growth

Lisa Garcia Quiroz, senior vice president, corporate responsibility and chief diversity officer, Time Warner Inc., discussed the company's plans to make diversity a strategic business imperative and capture growth in multicultural markets.

Subway & Green Lantern: A Dynamic Duo

Christine Bragg, senior marketing manager, SUBWAY, and Jeb Blatt, vice president, Jack Morton Worldwide, discussed how Subway partnered with the Warner Bros. movie Green Lantern to promote a new product and increase sales.

Subway & Green Lantern: A Dynamic Duo

TerraCycle: Getting Creative with Garbage

Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.

TerraCycle: Getting Creative with Garbage

Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.