Lead Management & Demand Generation
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Susan L. Kelley, VP, enterprise marketing services, Xerox Global Services, discussed the process Xerox undertook to analyze, improve, and streamline all of their consumer touch points.
John Petralia, head of marketing operations, Bloomberg L.P., spoke about his time as the CMO of Iron Mountain and the marketing automation system implemented there.
Eric Andrews, VP, demand programs, strategy & management systems, IBM, discussed IBM's new demand acceleration system.
William Blundon, EVP, Extraprise, shared tips for finding new and existing decision makers within B-to-B companies.
This presentation explores the importance of establishing and maintaining personal relationships as a part of your marketing plan.