Role of CMO

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Chief Marketing Officers on a High

According to the February 2014 edition of The CMO Survey of marketing leaders, CMO optimism for the U.S. economy reached its highest point in five years.

Why CMOs Need To Take Another Look at Search

Sargi Mann, VP director of search marketing at Carat, explains how search can provide unparalleled global scale, rich insights into potential customers, and a real-time look at what matters most to them.

Ask the White Guy

Luke Visconti, CEO of DiversityInc, shared data and high-level insight on diversity management best practices.

Ask the White Guy

Luke Visconti, CEO of DiversityInc, shared data and high-level insight on diversity management best practices.

Ask the White Guy

In this presentation, Luke Visconti, CEO of DiversityInc, shared data and high-level insight on diversity management best practices.

ANA Masters of Marketing Annual Conference Recap: What Marketers Need to Know

Bob Liodice, president and CEO of the ANA, shared a topline recap of the Masters of Marketing conference, with key insights on what marketers need to know from the industry’s signature event.

ANA Masters of Marketing Annual Conference Recap: What Marketers Need to Know

In this webinar video, Bob Liodice, president and CEO of the ANA, shared a topline recap of the Masters of Marketing conference, with key insights on what marketers need to know from the industry’s signature event.Millennials

ANA Masters of Marketing Annual Conference Recap: What Marketers Need to Know

In this presentation, Bob Liodice, president and CEO of the ANA, shared a topline recap of the Masters of Marketing conference, with key insights on what marketers need to know from the industry’s signature event.Millennials

5 Essential Secrets to Becoming a Programmatic-Savvy CMO

Learn the secrets to that successful CMOs employ to understand programmatic marketing.

Top Apps Every Programmatic Marketer Needs

Discover the latest apps marketers are using in programmatic marketing.

Marketing Organization

This Insight Brief discusses the evolving roles of the CMO and marketing teams as companies reorganize to achieve digital excellence. Learn the eight essentials to building an all-star social team, the five ways companies organize for social, and how B-to-B structures are changing. Case studies from Brown-Forman, Avon, and GE are also shared.

Big Data Makes the Connection

The road to alignment between marketing and IT has not been easily traveled, but big data may be changing all that. Learn best practices for CMO and CIO cooperation.

The Programmatic Mind: Programmatic People, Issue Two

This issue of The Programmatic Mind takes a look at all the people touched by programmatic marketing, such as media buyers, CMOs, and, of course, consumers.

How CMOs Justify Their Digital Budgets

Three trends are making it easier for marketers to justify moving brand dollars into digital media: audiences are consuming an ever-increasing amount of digital media; richer creative formats are allowing marketers to create more engaging consumer experiences online; and consistent multi-platform metrics are emerging that allow us to track relative efficacy of different media.

Banking on Customer Growth through Technology

In this Q&A, Arthur Smith, EVP & CMO, Union Bank, and David Macdonald, VP of financial services, SAS, discuss building brand and customer loyalty and how technology is changing the role of the CMO.

Centennial

By 2017 Chief Marketing Officers will spend more on technology than Chief Information Officers — creating a critical new audience for IBM. With CMOs adapting to data-based approaches, we positioned IBM as their essential partner, defining its differentiated POV on marketing.

SAS: Evolving Role of the CMO

In this article SAS and Argyle Executive Forum discussed effective marketing strategies and the evolving role of the chief marketing officer (CMO).

Big Data’s Biggest Role: Aligning the CMO & CIO

In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.

6 Steps to Success Behind the Growth of LendingTree, LLC

Learn how LendingTree's CMO turned around the brand powerhouse and created a world-class performance marketing machine by way of digital marketing.

The Programmatic Mind: The Rise of Programmatic Marketing, Issue One

This issue of The Programmatic Mind explores how programmatic marketing will become more and more important as device and media fragmentation continue to accelerate.

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