Role of CMO
Banking on Customer Growth through Technology
In this Q&A, Arthur Smith, EVP & CMO, Union Bank, and David Macdonald, VP of financial services, SAS, discuss building brand and customer loyalty and how technology is changing the role of the CMO.
SAS: Evolving Role of the CMO
In this article SAS and Argyle Executive Forum discussed effective marketing strategies and the evolving role of the chief marketing officer (CMO).
Big Data’s Biggest Role: Aligning the CMO & CIO
In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.
6 Steps to Success Behind the Growth of LendingTree, LLC
Learn how LendingTree's CMO turned around the brand powerhouse and created a world-class performance marketing machine by way of digital marketing.
Networked Insights: CMO Guide to Super Bowl Marketing
In this report Networked Insights examines real-time Super Bowl social data and discusses how marketers can utilize similar data to gain a competitive advantage with strategic planning for special events and ongoing marketing efforts.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
The New Brand Steward
In today’s new media world, it’s impossible to simply message your way to strong improvement. Are CMOs primed to champion their brands?
CMOs Seek Solutions
The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.
Digital Place-based Media: The Brand Marketer's Perspective
A panel of brand marketers discussed why they use digital place-based advertising, the barriers to greater usage, and how agencies, networks, and other stakeholders can help overcome these barriers to deliver a more useful and impactful tool for their brands.
EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, Chief Marketing & Communications Officer, The Cleveland Clinic, shared the programs and results that have made the Cleveland Clinic a leader in content marketing.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Roundtable
Becky Saeger, Marketing Strategist & Advisor, Former CMO, moderates a discussion on key issues top CMOs face.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
CMO Roundtable from the Masters of Marketing
Becky Saeger, a former CMO, moderated a discussion featuring the Kellogg Company, Starcom, Subway, and Walmart about the key issues that can lead to success or failure for today's CMO.
Research Report: 2012 Evolution of the CMO and Marketing Team Survey
This Research Report includes findings from the 2012 Evolution of the CMO and Marketing Team Survey. The objective of this survey was to understand the ever-changing role of CMOs and marketing teams.
Digital Video to Impact 2013 Spend by CMOs
In this white paper the CMO Club summarizes results from their survey of 170 chief marketing officers (CMOs) on their digital video plans and the impact on the 2013 TV Upfronts and broadcast media investments.
PowerPresentation: Evolution of the CMO and Marketing Team Survey
This collection of data charts represents findings from the ANA's 2012 Evolution of the CMO and Marketing Team survey. The survey focuses on marketing accountability/ROI, budgeting, consumer insights, technology, and agency management.
