Role of CMO
The Evolving Role of the Chief Marketing Officer
This article from Spencer Stuart looks at how the responsibilities of the CMO have evolved in the hospitality and leisure industries.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Changing Places: The Challenges and Benefits of a CMO Making a Sector Transition
Spencer Stuart interviewed 39 CMOs who had made a sector transition in order to learn about their experiences in and reasons for making this type of change.
Succeeding as an Organization’s First Chief Marketing Officer
According to Spencer Stuart, CMOs now exist in 62% of companies. However, the role remains poorly defined, making it challenging for new CMOs to keep their position.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, and Kevin Scully, director, brand systems, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, and Kevin Scully, director, brand systems, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
The Transformative CMO
Korn/Ferry International has identified the three competencies most essential for success as the role of the CMO expands: creating the new and different, focusing on actions and outcomes, and inspiring others.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Conversation with Dana Anderson from Kraft
In this session Gary Elliott, former Hewlett-Packard VP of Corporate Marketing, and Dana Anderson, Kraft's SVP, Marketing Strategy and Communications, talked about the ways Kraft harnesses risk and big ideas and turns them into real projects that work.
What Keeps Global Marketers Awake at Night?
Johan Jervoe, vice president, creative & digital marketing services, Intel Corporation, and Kris Sirchio, chief marketing officer, Brown-Forman, discussed their experiences and insights as global marketers in a panel discussion led by Marc de Swaan Arons, founder and chairman, EffectiveBrands.
Marketing Organization: The Way to Internal Innovation
Featuring case studies from ANA member companies, Walmart, Intuit, and Xerox, this Insight Brief also looks at how satisfied marketers are with their current positions and how e-commerce groups are being structured within marketing departments.
An ANA Board Discussion on Marketing Today
Bob Liodice, president and chief executive officer, ANA, facilitated a conversation between Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions Inc., Gary Elliott, vice president, corporate marketing, Hewlett-Packard Company, and Tom Haas, chief marketing officer, Siemens Corporation, about the challenges facing CMOs today.
An ANA Board Discussion on Marketing Today
The ANA Board discusses the challenges facing CMOs today at this year's Masters of Marketing Conference.
Leadership Lessons
Find out what marketers can learn from former Campbell Soup CEO Doug Conant in a Q&A session with ANA Magazine. He discusses how he worked with the brand's marketing department, the average tenure of CMOs, and risk-taking in marketing.
2011 Mobile Marketing Association CEO & CMO Summit Keynote Address
Denny Strigl, former president and CEO, Verizon Wireless, and independent director, Kodak Eastman, discussed how companies can work to build awareness for new products.
The Changing Role of CMOs
Today’s marketing leaders must create consistent, personalized customer experiences. CMOs from Procter & Gamble, Zappos, and Nike share how they connect with consumers.
