Out of Home
CMOs Seek Solutions
The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.
Digital Place-Based Media Is Everywhere Engaging On-the-Go Consumers
Digital place-based media (DPb) is among the fastest growing media sectors today. For the first half of 2012, DPb media grew by 11.8 percent — more than six times the rate of total measured ad spending.
The New Perspective
Learn about how social, mobile, and digital place-based advertising are converging — and what it means for marketers. Jack in the Box provides an example of successful digital convergence.
Digital Place-based Media: The Brand Marketer's Perspective
A panel of brand marketers discussed why they use digital place-based advertising, the barriers to greater usage, and how agencies, networks, and other stakeholders can help overcome these barriers to deliver a more useful and impactful tool for their brands.
DPAA Case Studies: Digital Place-Based Media
Case studies from Oppenheimer Funds, Jack in the Box, Hallmark Cards, and Foster’s were presented during a panel discussion about the importance of digital place-based media at the DPAA 2012 Digital Media Summit.
DPAA: Using Technology to Engage Consumers
A panel discussion at the DPAA 2012 Digital Media Summit highlighted examples in which the use of new technologies aided in engaging consumers via digital place-based media.
DPAA: What Will It Take to Grow This Sector?
A panel of industry experts discussed ways to jointly craft a roadmap for future growth in the digital place-based media sector.
Getting Creative with Outdoor Media
At a time when media clutter is at a record high and capturing consumers’ attention is not as easy as it used to be, advertisers in more and more sectors are using out-of-home (OOH) media not only as a way for their brands to stand out, but as an entry point for consumer engagement.
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represents findings from the ANA's 2012 Q3 Member Benchmarking survey. Topics covered in this survey include music in advertising, procurement, marketing organization, digital place-based media, and shopper marketing.
Macerich and Fiat Case Study
Arlan Tarhan, president and CEO, Convergent Alliance, and Jalina Law, assistant vice president, business development, The Macerich Company, discussed how Fiat creatively used inline mall space to drive sales of the new Fiat 500.
Macerich and Fiat Case Study
Arlan Tarhan, president and CEO, Convergent Alliance, and Jalina Law, assistant vice president, business development, The Macerich Company, discussed how Fiat creatively used inline mall space to drive sales of the new Fiat 500.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q2 Member Benchmarking survey. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
OAAA Case Study: Wranglers
Wranglers used out-of-home co-op advertising to reach Hispanic consumers, despite a declining budget.
OAAA Case Study: Morningstar Self Storage
Morningstar Self-Storage used out-of-home advertising to differentiate itself in a competitive category.
OAAA Case Study: Jelly Belly
Jelly Belly used out-of-home advertising to launch a new product with a limited advertising budget.
OAAA Case Study: Kaiser Permanente
Kaiser Permanente used out-of-home advertising to increase brand awareness during annual health insurance open enrollment periods.
DPAA Case Study: Hotels.com
This DPAA (Digital Place-Based Advertising Association) case study highlights how Hotels.com utilized digital location-specific advertising as a campaign component and drove significant interest, action, and ad recall as a result.
USA TouchPoints Study
The OAAA commissioned a study with USA TouchPoints to explore what consumers do when they’re “away from home.”
Outdoor Advertising Today
This guide from the OAAA outlines the benefits of out-of-home advertising, as well as the legal restrictions the industry faces and the steps they are taking to become more environmentally friendly.
