Out of Home
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q2 Member Benchmarking survey. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
OAAA Case Study: Wranglers
Wranglers used out-of-home co-op advertising to reach Hispanic consumers, despite a declining budget.
OAAA Case Study: Morningstar Self Storage
Morningstar Self-Storage used out-of-home advertising to differentiate itself in a competitive category.
OAAA Case Study: Jelly Belly
Jelly Belly used out-of-home advertising to launch a new product with a limited advertising budget.
OAAA Case Study: Kaiser Permanente
Kaiser Permanente used out-of-home advertising to increase brand awareness during annual health insurance open enrollment periods.
DPAA Case Study: Hotels.com
This DPAA (Digital Place-Based Advertising Association) case study highlights how Hotels.com utilized digital location-specific advertising as a campaign component and drove significant interest, action, and ad recall as a result.
USA TouchPoints Study
The OAAA commissioned a study with USA TouchPoints to explore what consumers do when they’re “away from home.”
Outdoor Advertising Today
This guide from the OAAA outlines the benefits of out-of-home advertising, as well as the legal restrictions the industry faces and the steps they are taking to become more environmentally friendly.
DPAA Case Study: Naturally Nora, Inc.
This DPAA (Digital Place-Based Advertising Association) case study highlights how Naturally Nora, a new brand of all-natural baking mixes, built brand awareness and generated product trial through the use of Adspace targeted mall advertising.
Planning for Out-of-Home Media
This guidebook from the OAAA explores government regulation of out-of-home (OOH) advertising, OOH measurement and buying, and the effectiveness of OOH.
OAAA Case Study: McDonald’s Angus Burger
McDonald’s used out-of-home advertising to generate excitement around the launch of the Angus burger in 2009.
Creating Effective Out-of-Home Advertising
This OAAA guide outlines the best practices, challenges, and components of effective out-of-home advertising.
DPAA Case Study: Maker’s Mark
This DPAA (Digital Place-Based Advertising Association) case study highlights how Maker’s Mark utilized digital place-based advertising in order to connect with consumers and drive measurable engagement and results.
Media: Providing Unlimited Options for Marketers
This ANA Insight Brief provides an overview of the current media landscape and takes a deeper dive into the print, video, and music industries. Case studies from ANA members MillerCoors, Vistaprint, and American Licorice explore how individual companies are redefining media in the digital age.
OAAA Case Study: Reebok RealFlex
In 2011, Reebok used out-of-home advertising to help educate the public about the benefits of its new RealFlex sneaker.
Out-of-Home Print Production Specifications
This OAAA guide outlines the requirements for out-of-home artwork production.
OAAA Interactive Out-of-Home Media Primer
This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.
Out-of-Home Advertising Effectiveness and Return on Investment
This OAAA study on out-of-home advertising found that for each dollar spent globally on out-of-home advertising, an average of $2.80 was received in sales.
OAAA Case Study: Kraft Blue Box Macaroni & Cheese
In 2010, Kraft used out-of-home advertising to help reinvigorate their classic macaroni and cheese brand.
Measuring the Magic of the Movies
National CineMedia partnered with Innerscope Research to conduct a series of biometric tests designed to measure the emotional impact of viewing ads within the in-cinema pre-feature advertising program, FirstLook.
