Out of Home
This collection of data charts represent findings from the ANA's 2012 Q2 Member Benchmarking survey. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
Wranglers used out-of-home co-op advertising to reach Hispanic consumers, despite a declining budget.
Morningstar Self-Storage used out-of-home advertising to differentiate itself in a competitive category.
Jelly Belly used out-of-home advertising to launch a new product with a limited advertising budget.
Kaiser Permanente used out-of-home advertising to increase brand awareness during annual health insurance open enrollment periods.
This DPAA (Digital Place-Based Advertising Association) case study highlights how Hotels.com utilized digital location-specific advertising as a campaign component and drove significant interest, action, and ad recall as a result.
The OAAA commissioned a study with USA TouchPoints to explore what consumers do when they’re “away from home.”
This guide from the OAAA outlines the benefits of out-of-home advertising, as well as the legal restrictions the industry faces and the steps they are taking to become more environmentally friendly.
This DPAA (Digital Place-Based Advertising Association) case study highlights how Naturally Nora, a new brand of all-natural baking mixes, built brand awareness and generated product trial through the use of Adspace targeted mall advertising.
This guidebook from the OAAA explores government regulation of out-of-home (OOH) advertising, OOH measurement and buying, and the effectiveness of OOH.
McDonald’s used out-of-home advertising to generate excitement around the launch of the Angus burger in 2009.
This OAAA guide outlines the best practices, challenges, and components of effective out-of-home advertising.
This DPAA (Digital Place-Based Advertising Association) case study highlights how Maker’s Mark utilized digital place-based advertising in order to connect with consumers and drive measurable engagement and results.
This ANA Insight Brief provides an overview of the current media landscape and takes a deeper dive into the print, video, and music industries. Case studies from ANA members MillerCoors, Vistaprint, and American Licorice explore how individual companies are redefining media in the digital age.
In 2011, Reebok used out-of-home advertising to help educate the public about the benefits of its new RealFlex sneaker.
This OAAA guide outlines the requirements for out-of-home artwork production.
This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.
This OAAA study on out-of-home advertising found that for each dollar spent globally on out-of-home advertising, an average of $2.80 was received in sales.
In 2010, Kraft used out-of-home advertising to help reinvigorate their classic macaroni and cheese brand.
National CineMedia partnered with Innerscope Research to conduct a series of biometric tests designed to measure the emotional impact of viewing ads within the in-cinema pre-feature advertising program, FirstLook.