Meredith: Quantifying the Impact of Magazine Investment on Brand Sales
In 2010, Meredith partnered with The Nielsen Company to quantify the incremental sales impact of magazine advertising on consumer brands.
Deliver Magazine: Show Pieces
This article from USPS’ Deliver Magazine looks at creative examples of direct mail and explores how multi-sensory branding can enhance direct marketing campaigns.
Print Advertising: Tough Times Ahead
This compilation of ANA resources contains information on the future of print advertising and new metrics for measuring the medium, along with case studies from ANA member companies BMW MINI, Johnson & Johnson, and Unilever.
Leveling the Playing Field for Magazines in the Marketing Mix Modeling: The Available Information Is Now up to the Task
Andrew Arthur, VP, market solutions at Mediamark Research & Intelligence (MRI), discussed a new syndicated product designed to improve the quality of magazine data for marketing mix modeling.
Trading Places: Looking at the ASME Guidelines the Way Editors Do
The American Society of Magazine Editors' (ASME) Sid Holt and Eric Schurenberg discussed a proposal to revise the ASME guidelines, which draw the line between advertisements and editorial content.
Unilever Case Study: Partnership with Time Inc.'s "Dinner Tonight" Properties
Irene Grieco, manager, media investment and partnerships, Unilever, discussed the strategy behind Unilever's partnership with Cooking Light magazine.
Google TV, Radio, & Print Ads
Mike Steib, Director of Google TV — Google Inc. explores ways media has effected how marketers create and use audio, print and TV ads.
Yellow Pages Industry Directory Usage Measurement
A predictive model approach has been newly introduced into the Yellow Pages research community by Directory Share Ratings (DSR) that requires scrutiny as to the adherence to ARF guidelines for audience measurement. A review of the prediction model methodology employed by Directory Share Ratings raises some important issues/questions about the reliability and robustness of their data.
Benefits of Newspaper
The latest examples of innovative newspaper advertising and a discussion of the power of newspapers in the media mix.
Embracing the Digital Newsstand
The author discusses the untapped opportunities of digital delivery of print.
The 29% solution - Print's new priority
The author discusses the challenges and opportunities that lie in print in rural/hometown/local communities.
Identifying Circulation Criteria
Mike Larvery, President and Managing Director, Audit Bureau of Circulations, discusses why he feels the traditional currency metric for newspapers and magazines, has not been outdated by a changing media landscape.
